Acer has announced a strategic partnership with Redington India for exclusive distribution of Acer’s 2-in-1 device – Acer One.
The Acer One is targeted at young consumers, who are always online – be it social networking or browsing the web, are avid online shoppers, love playing online games or watch movies, anywhere and anytime. The device is best suited for consumers who are looking for a compact, portable and multi-functional device for balancing productivity and entertainment.
S Rajendran, Chief Marketing Officer, Acer India said, “The Acer One® was very well received by consumers when we made it available last month through an online marketplace to understand the consumer acceptance for a unique 2-in-1 device. Taking a cue from that success, we decided to make it available through traditional retail stores also so that consumers get an opportunity to experience the power of Acer One’s unique offerings. We decided to leverage our strong retail presence in order to reach out to consumers who are present in Tier 2 & 3 cities, smaller towns and rural markets.”
P. S. Neogi, President, Redington (India) Limited said, “This is a very significant partnership for us and we look forward to growing our portfolio with Acer, with the introduction of hugely successful Acer One. We believe that this collaboration will create new opportunities for development, as well as bring a remarkable product to the brick and mortar retail stores. Partnering with Acer is a very logical step for us, particularly as we are one of the leading distributors in the country, and we both can leverage strength’s and expertise from each other. In addition to Redington’s core strength in distribution, our expertise in the IT channel ecosystem will help Acer One to achieve the required market expansion and geo-addressal. We are confident that Acer One will be an even bigger success in the retail stores due to its unique positioning and benefits.”
The Acer One® with up to 32GB of storage in the detachable screen is powered by an Intel® Atom™ quad-core processor for faster performance and multitasking in all modes. It comes in 2 variants, which provides additional benefit to the consumers as they can choose between a 1 GB RAM or a 2 GB RAM variant. The pre-installed OS – Windows 8.1, includes several intuitive features, such as InstantGo that keeps data and apps up-to-date even when the screen is off by maintaining an Internet connection along with an efficient power-saving feature so it’s ready to go at any moment.
The Precision Touchpad enhances sensitivity and accuracy for the same visual experience as using a touch screen and supports six core Windows 8.1 Touchpad gestures for improved navigation and smooth gestures. The spacious keyboard ensures comfortable and productive typing, while an optional keyboard dock with integrated hard-disk offers additional storage of up to 500GB. Also included is 1TB of storage with a free one-year subscription to OneDrive, Microsoft’s cloud storage platform.
Key features of the Acer One
Move between 4 modes for seamless touch, typing, viewing, and sharing
From students who want a device for study and play, to business travelers needing multi-functional methods of working and staying socially connected on the go, the Acer One® fits smartly anywhere with four modes of usage — notebook, pad, display, and tent.
· Notebook mode – A fully functional laptop with keyboard, offers efficiency for work and productivity, precise and ample keys for comfortable typing.
· Pad mode – Use it as tablet — load your favorite web pages, play exciting game, or watching latest movies, fits nicely in your hand.
· Display mode – Present your proposal or broadcast a video conference, share photos or movies with others, offers a large size of photo frame.
· Tent mode – The perfect mode when you need to use it in a narrow space, e.g. viewing recipes in the kitchen or setting the device up on a bookshelf.
With Microsoft InstantGo Stay refreshed, up-to-date, reachable whenever a network connection is available
· Incredible Instant on user experience: Less than 300ms exit latency from power button press to display enabled
· Real-time data refresh: Instantly receive notice whenever you are with an available network connection
· Efficient power-saving: Less than 5% battery drain over 16 hours period in InstantGo
The Acer One® is now available across major retail stores in India starting Rs. 19,999/-.
