Targeting the SMB opportunity, HP has released new Pro Series of desktops, notebooks and an all-in-one (AiO) PC, along with printers and multi-function printers. Designed for businesses of all sizes, these offerings are particularly appealing to small- and medium-sized businesses (SMBs).
A recent HP survey of 750 IT decision makers and business managers1 indicated top technology concerns SMBs face include: finding new ways to boost productivity, solving for security threats and managing IT costs. The new HP Pro 400 Series printers and PCs are designed with these needs in mind.
“Customers have shared with us their challenges around making important technology decisions with limited budgets and IT resources that impact the security and productivity of their business,” said Christoph Schell, senior vice president of HP Printing and Personal Systems, Americas. “HP offers customers support and access to commercial-grade solutions like the new HP Pro Series of PCs and printers, providing them with the business-ready capabilities they need at a price point they can afford.”
Sleek designs pack power, performance and security
Like all businesses, SMBs face a rapidly evolving environment where technology is used as a competitive asset. As the lines between work and personal life continue to blur, businesses are also dealing with attracting and retaining an increasingly millennial workforce and enabling more mobile and more collaborative workstyles. SMBs need technology that is designed for a modern business, where devices can be easily connected and enable collaboration between employees — all without the need for wires or special equipment.
HP’s Pro Series of desktops, notebooks and an AiO provide SMBs with affordable, enterprise-level technology packaged in new consumer-inspired designs demanded by millennials. These devices underwent HP’s Total Test processing, including more than 120,000 hours of testing2 to help ensure the design can hold up to the rigors of work and home use.
The Pro Series of PCs feature world-class, built-in security and manageability to give SMBs peace of mind in protecting their critical business data and devices. HP BIOSphere3 offers BIOS-level protection of device firmware during system start up and BIOS updates, and HP Client Security4 provides multi-factor authentication and hard drive encryption to keep sensitive data secure. IT cloud-based management tool HP Touchpoint Manager5 adds easy-to-implement manageability, and all devices are available with Windows 106 for the latest technology and an additional layer of security.
New printers feature fastest real world print speeds
The new HP LaserJet 400 series printers and MFPs provide the speed and efficiency to keep businesses at their most productive with the fastest first page out, fastest two-sided printing, and lowest energy consumption in their class14,15. With these devices, HP is continuing its effort to help customers secure their print environment, from boot up to shut down, by bringing built-in security features to the Pro Series, such as job storage with PIN Printing16. The new printers are ideal for small work teams with 3-10 users printing up to 4,000 pages a month. They include:
•The HP LaserJet Pro M402 series is a monochrome printer that is great for compact work spaces as the smallest and most energy efficient printer in its class17.
•The HP Color LaserJet Pro M452 series delivers fast, best-in-class color printing performance with up to 48% faster first page out than its predecessor18.
•The HP LaserJet Pro MFP M426 series offers monochrome printing within an MFP built for productivity with fast, dual-sided scanning and support for document workflows, including scan to email, folder, USB, and cloud capabilities. It also delivers fast, best-in-class printing performance with up to 100% faster 2-sided printing than its predecessor19.
HP is extending the innovation of Original HP Toner cartridges with JetIntelligence to customers needing monochrome printing with the addition of precision black toner. Precision black toner offers precise toner placement for black and white printing, leading to higher page yields per cartridge.
For the smallest SMBs, micro-businesses and home offices printing less than 50 pages a month, HP also recently announced an expansion of its Instant Ink enabled devices, including the new HP OfficeJet 4650 All-in-One printer. HP’s ink replacement service offers customers with limited print needs an affordable, no mess, no stress way to avoid running out of ink.
Pricing and Availability
•The HP ProBook 400 series is expected to be available in September, starting at $499.
•The HP ProDesk 400 series is expected to be available in October, starting at $479. The HP ProDesk 400 Small Form Factor is expected to be available later in 2015, starting at $549.
•The HP ProOne 400 AiO is expected to be available in October, starting at $679.
•The HP LaserJet Pro M402 series is expected to be available in October, starting at $269.
•The HP Color LaserJet Pro M452 series is expected to be available in October, starting at $399.
•The HP LaserJet Pro MFP M426 series is expected to be available in October, starting at $449.
•The HP Color LaserJet Pro MFP M477 series is expected to be available in October, starting at $529.
