Micromax reinvents television viewing, launches FHD TV exclusively with Paytm

In a constant endeavor to bring alive best experience and connectivity across multiple screens, Micromax Informatics Ltd, one of the leading consumer electronics company in India, has launched 109 cm (43) FHD television-43B6000MHD at a breakthrough price of Rs. 31,299/-.

Offering a confluence of aesthetic design and smart technology, the new FHD television is loaded with MHL and Bluetooth feature, which will enable the consumers to view and enjoy their favourite mobile content in high definition on a big screen with their family and friends. The new109 cm (43) FHD television will be exclusively available on Paytm from August 18, 2015.

Commenting on the launch, Sunil Dutt Sharma, Business Head, Consumer Electronics, Micromax Informatics, said, “We at Micromax have consistently set new milestones in the evolution of the smart screen with the launch of futuristic technologies. We aim at providing big screen Full HD LED experience to first time users and 140 million people still using old generation TV’s. With this launch, we offer our consumers an attractive option of viewing big screen that provides a better, sharper, smarter cinematic experience.”

Talking about its first association with Micromax Informatics, Amit Bagaria, AVP (Associate Vice President), Marketplace, Paytm, said, “We are delighted to associate with Micromax LEDs, a brand making waves with new innovations. At Paytm, we are constantly trying to bring offerings that provide added value to our customers. We would continue to promote brands that innovate in consumer offerings, and this tie up with Micromax LEDs is another major effort in that direction”.

Micromax Informatics Limited is amongst the top LED players in the country. The company started its operations in the television segment in 2013, and since then Micromax has been democratizing technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies.

ChannelDrive Bureau
ChannelDrive Bureauhttp://www.channeldrive.in
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at ziaaskari@channeldrive.in

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