Avaya Establishes New Legal Entity in China Market

Avaya, a global provider of business communications software, systems and services, has established a new legal entity to drive its operations in China. The move is intended to enhance localization in this strategic market to provide better support for Greater China customers and partners.

The new streamlined operation will make it easier for customers and partners to work with Avaya, strengthening its ability to locally develop solutions and services to meet local customer needs and cultural communications habits. With domestically manufactured products and the reduction of logistics barriers, the new streamed operation will help make it easier and quicker to bring Avaya solutions to the customers that need them.

Avaya (Shanghai) Enterprises Management Co. Ltd, which began operations on October 1, 2015, will function as the hub for Avaya’s Greater China operation. The entity consolidates a number of functions including sales, marketing, services, order processing and manufacturing.

The new operation builds on the strong success Avaya has achieved in 15 years of operation in the Greater China market, where Avaya is a recognized market leader in customer contact center and unified communications, and is making strong progress in the networking and video conferencing sectors.

Avaya has established nine offices in Greater China, including a global services center in Dalian and a global manufacturing and logistics center in Zhongshan that oversees production and logistics for a significant portion of Avaya products, including switches and telephones.

The Avaya R&D center in Beijing focuses on video conferencing technologies and also providing the development of solutions and applications for local customer needs, such as the VTM (Video Teller Machine) solution, which has been widely adopted in China by banks of all sizes.

“With this move, Avaya is becoming more ‘engaged’ with Greater China. This new legal entity is a milestone in Avaya’s localization efforts and a demonstration of our commitment to customers and partners in this strategic market. It will also facilitate our future growth initiatives in China market, in which we will continue to invest,“ said, Nidal Abou-Ltaif, President for Europe, Middle East & Africa (MEA), and Asia-Pacific (APAC), Avaya Inc.

“In a sense, we are evolving from ‘Avaya China’ to ‘China Avaya’ with this new legal entity. Our customers will not only find it easier to do business with Avaya, they can also expect more localized solutions from us which will integrate our vision as global leader of business and customer engagement solutions, as well as our keep understanding of local market needs, “ explained, Chen Wei, Managing Director, Greater China, Avaya Inc.