Fashion Retailer Accessorizes with Oracle to Drive International Growth

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Italian brand, O bag produces and distributes unique and personalized fashion accessories. In 2012, the company launched an iconic women’s casual-chic, completely customizable handbag collection, enabling shoppers to mix materials in numerous combinations, according to one’s own style and individual taste.

With Oracle Retail, O bag is able to deliver the same level of personalization in local promotions and tailor customer experiences in 400 stores worldwide and online.

“Our main objectives are to develop our retail business further to meet the needs of a transversal and multigenerational audience, looking for a totally customized experience,” explains Michele Zanella, founder, and general manager of O bag. “We started from the physical stores and then embarked on an omnichannel journey with Oracle Retail.”

With Oracle Retail technology, the in-store experience goes far beyond the flawless and secure execution of transactions. Sales associates have consumer intelligence tools available to analyze consumer behavior and differentiate each interaction. Associates can access customer information in real-time, including purchase history and loyalty information, while engaging clients and strengthening their trust in the brand.

“As noted in our Topography of Retail report, 56% of European consumers believe that personalized offers and promotions are fundamental to their shopping experience. By gaining a single view of the customer and providing that insight at the point of sale, O bag can deliver timely, relevant, and personalized offers that compel the consumer to act and remain loyal,” said Mike Webster, senior vice president, and general manager, Oracle Retail.

As part of a strategic multi-year engagement with Oracle Retail, O bag globally implemented Oracle Retail Xstore Point-of-Service (POS) and Oracle Retail Customer Engagement solutions to localize offerings and personalize the customer experience in over 400 franchise and owned stores in 55 countries across Europe, U.S., Canada, Latin America, Japan, South Asia, and South Africa.

Oracle Retail Xstore Point-of-Service is a cornerstone needed to enable several omnichannel shopping experiences. When combined with Oracle Retail Customer Engagement, associates are empowered to deliver a more personalized customer experience. By laying the foundation with these solutions, O bag can streamline the move into new markets at a rapid, but sustainable pace, thanks to the integrated localization features.

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