HONOR has forayed into the Laptop category along with the expansion of its celebrated affordable smartphone portfolio, in India.
As part of its 1+8+N IoT strategy, the company has introduced the brand’s first laptop for the market – HONOR MagicBook 15, as India’s first laptop with three breakthrough innovations, powered with AMD and Microsoft, along with its affordable smartphone range – HONOR 9A and HONOR 9S in under ₹10K segment.
The latest offerings are a testimony to HONOR’s commitment of bringing innovative and progressive products for Indian consumers, while meeting the varied requirements of the users.
Making a powerfully compact debut in India’s laptop industry, HONOR MagicBook 15 is India’s first laptop with three breakthrough innovations – a discreetly hidden pop-up Webcam, serving as a unique privacy safeguard for users, 2-in-1 Fingerprint Power Button, for secured and password free login and the compact 65W Type-C Multi-device fast charger, capable to charge the laptop by 53% in just 30 minutes.
The laptop provides incredible power in a sleek and compact size, perfectly designed to meet the requirements of young and dynamic professionals, content creators & students, who pursue a smart digital lifestyle, seek superior features and functionality at a competitive price range.
With an aim to provide users with hassle-free hardware and software experience, HONOR 9A and HONOR 9S comes pre-installed with company’s official and world’s third largest app distribution platform, AppGallery.
HONOR’s first affordable smartphone, HONOR 9A is designed for the youth who look for great experience and new innovative features and it offers a long lasting 5000 mAh battery with reverse charging, a super thin design & light weight and triple camera setup under INR 10K price point.
Making new age innovation accessible to consumers under budget and designed for one-hand use, HONOR 9S is another offering in the entry-level segment that features a big display in an ultra-light package, and a whole secured facial unlock technology.
HONOR 9S is a perfect fit for those who want to upgrade from feature phones to smartphones. Both the smartphones bring upgrades across the battery life, storage and photography at an irresistible price, making it a perfect choice for people looking for an entry level phone.
Commenting on the launch, Charles Peng, President, HONOR India said, “The launch marks a milestone in the brand’s journey in India as we foray into the laptop segment for the first time with HONOR MagicBook 15, along with latest additions to our sub-10k smartphone category with HONOR 9A and HONOR 9S. HONOR has always believed in raising the bar when it comes to empowering consumers with the latest technology for all their needs, and with MagicBook 15 we are even more excited to introduce three of India’s first breakthrough innovations in just ₹50k price point. Our devices have received an overwhelming response at the global space and we are confident of replicating the success in the India market now.”
He further added, “Our recent additions to the product line-up will bolster our effort towards strengthening the 1+8+N IoT strategy and at the same time channelize the exponentially growing AppGallery, pre-installed in our latest smartphones. Our AppGallery has seen an impressive response in India as we evolve to include many new features embedded in our latest devices. As we take a leap ahead in the industry with portfolio expansion, we aim to provide a smooth upgrade to our consumers looking for an intelligent user experience under budget.”
Commenting on the launch, Vinay Sinha, Managing Director, Sales, AMD India said, “Power, style and portability are top features that working professionals and students alike seek in their laptops for everyday computing. Long lasting performance and battery life enables consumers to collaborate better and multitask between work, study and entertainment at ease. The new HONOR MagicBook15 powered by AMD Ryzen™ 5 3500 U mobile processor with Radeon™ Vega 8 graphics is designed to meet the mobile computing needs of today. As HONOR forays into the promising and rapidly growing laptop segment in India, AMD is delighted to be part of their new journey and celebrate this milestone with them.”
This latest product line up will not only tap the wide needs of the masses for a high standard device and connected ecosystem, but will also cater to the youth looking for an all-purpose device at an competitive price segment.
HONOR MagicBook 15 – 39.6cm (15.6 inches)
Combining lightweight design and innovative functionality with an intelligent user experience, the HONOR MagicBook 15 provides incredible power in a sleek and compact size, perfect for young professionals who are looking for a device to take them from work to play.
The HONOR MagicBook 15 is stylishly chic device that comes with a lightweight aluminum chassis and Azure Blue Chamfer around to give the device, a truly unique identity. It weighs just 1.53 kg, and is only 16.9 mm thick at its thickest point, 5.3 mm Ultra-thin top and side bezels, and a 39.6cm (15.6 inches) full view display featuring 87% screen-to-body ratio for an immersive viewing experience, HONOR MagicBook 15 allows users to enjoy ultimate portability and unparalleled performance.
The easy to carry laptop is equipped with the powerful AMD Ryzen™ 5 3500U Mobile Processor with Radeon™ Vega 8 Graphics, and 8GB DDR4 dual-channel RAM, offering smooth and seamless performance for even the most complex of tasks.
It also comes with a 256 GB ultra-fast PCIe NVMe SSD storage drive that has up to five times faster reading speed than an earlier SATA SSD drive, boosting productivity to the maximum. The HONOR MagicBook 15 is pre-installed with Microsoft Windows 10 Home and all the users will get a free one-month trial of the Microsoft 365 Personal Subscription.
HONOR 9A offers an exceptional and functional photography experience, anytime and anywhere. The highlight of the smartphone is its giant and long-lasting 5000mAh battery, for an unstoppable and smooth smartphone experience. The battery supports up to 33 hours of 4G calling, up to 35 hours of video playback and up to 37 hours of FM radio playback, on a single charge. The HONOR 9A also features reverse charging to bring greater convenience and acts an emergency power backup.
HONOR 9S features slim 8.35mm form factor with just 144g, 13.8cm (5.45 inch) Full View HD + Display (1440 x 720-pixel resolution), for a vivid and immersive viewing experience making it perfect for watching video. The smartphone is powered by Mediatek MT6762R (4×CortexA53 2.0GHz+4×CortexA53 1.5GHz) which gives amazing performance to entry level HONOR 9S. It runs on Android 10 and sports a powerful 3020 mAh battery that lasts up to 21 hours of phone calls and 17 hours of video playback.
Price and Availability
The HONOR MagicBook 15 will be available in Mystic Silver colour variant in India. The laptop will be sold on Flipkart starting 6th August, 2020 00:00 hours onwards and for Flipkart early access members, the sale will start from 5th August, 2020 8.00 PM onwards. Launched at INR 42,990, the HONOR MagicBook 15 will be available at INR 39,990 after INR 3000 discount for the first sale. Customers will also get a No Cost EMI upto 12 months and a product exchange offer of upto INR 13,000. HONOR MagicBook 15 comes pre-installed with Microsoft Windows 10 Home and all the users will get a free 1 month trial of the Microsoft 365 personal subscription.
HONOR 9A will be available in Midnight Black and Phantom Blue colour variants. The product will be sold on Amazon, starting 6th August, 2020 11:00 AM onwards and will be available at INR 9,999. Customers can avail an exciting discount of INR 1000 during the first sale, and get the smartphone at just INR 8,999. Moreover, there is an additional 10 percent discount for HDFC Credit Cards and Debit Card users, and No Cost EMI upto 6 months.
HONOR 9S will be available in Blue and Black colour variants. The product will be sold on Flipkart, starting 6th August, 2020 12:00 PM onwards and will be available at INR 6,499. Along with No Cost EMI upto 6 months, customers can also avail a discount of INR 500 as the first sale offer and get smartphone for just INR 5,999.