Stretching the boundaries of innovation to the next level, a number of organizations across different industries are using the flexibility, security and advanced computing capabilities of Microsoft cloud to drive innovation and customer value.
Local developers, startups and independent software vendors are leveraging the local Microsoft cloud for better productivity and enhanced customer experiences.
Microsoft, along with its ISV partners, showcased some marquee solutions for various business needs. The solutions ranging from better consumer experiences, apps designed to source right candidates for jobs, analyzing customer sentiment and a gamification solution for enhanced learning drove the common theme of innovation. These solutions have been deployed across verticals like retail, eCommerce, banking, FMCG among others.
ISVs are innovating with tools such as Azure Machine Learning, Azure Analytics, Power BI among others for ISVs to develop interesting solutions. ISVs are using the enterprise-grade cloud technologies to compete with the best across the world.
Harish Vaidyanathan, Director of ISV Programs at Microsoft said, “Each organization and individual connected via a smart device today consumes data on the cloud in some form or the other. Microsoft Azure offers a unique opportunity for businesses and end-users alike and we aim to bridge the gap between people who create great solutions, the ISVs and those who need them.”
These solutions have been developed by born-in-the-cloud ISVs such as CloudCherry who offer an omni-channel Customer Experience Management and Feedback Software; Knolskape – a gaming and simulation software company focusing on management talent transformation; GrownOut – an HR solutions company focused on changing the landscape of talent acquisition through next generation of referral hiring; ZingHR – providers of comprehensive hire-to-retire cloud-based HR solutions; and ShepHertz who provide the complete cloud ecosystem for apps across platforms.
ISVs in Innovation Mode
Vinod Muthukrishnan – Co-Founder & CEO, CloudCherry, says, “In this age of the omnichannel customer, only Cloudcherry’s comprehensive CEM platform allows for brands to engage with their customers, and to Track, Measure & Improve Customer Delight across their journey. With Cloudcherry, Businesses are now engaging with close to 60% of the customers, are seeing a much lesser number of negative social media posts, and their entire organisation is empowered with metrics like the NPS and other key customer analytics – giving the brand a way to take tangible action that drives Customer Delight & profitability. And for customers, their sentiment is truly being understood by brands, are being welcomed with enhanced experiences, and their expectations are not just being met – but are exceeded each and every time”
Sumit Gupta – CEO, Co-Founder, GrownOut, explains, “Analytics to data is what knowledge is to information. We at Grownout, continuously strive to find order in this information chaos we live today. We have created big data analytic solutions for the recruitment industry to solve the age old problem of ‘finding -the-right-candidate at the right time’. We use technologies of today to empower recruiters across the globe to make informed hiring decisions.”
Rajiv Jayaraman- Founder-CEO, Knolskape, says, “We, at KNOLSKAPE, are solving a 150-year-old problem. Learning is heavily industrialized, making it boring, ineffective and lacking in impact. Through the use of gamification, mobile and analytics, we are empowering the learner and placing her at the center of the learning process. Our goal is to unlock human potential and drive organizational performance by making learning fun, effective and impactful. Learning, after all, is the only sustainable competitive advantage that companies have over their competitors.”
Talking about their innovation, Siddhartha Chandurkar – CEO & Founder, ShepHertz, says, “The ShepHertz – Microsoft partnership not only provided us a robust platform on Azure but also provided us global reach through their datacenters all over the world, especially in India. The partnership through our joint go to market activities at multiple levels has given us access to enterprise customers & played a pivotal role in achieving our business goals.”
Prasad Rajappan – Managing Director, ZingHR, explains, “ZingHR is a Born in the Cloud Disruptor in the HR landscape using Cutting-edge Technologies to help enterprises achieve high Impact on People, Performance and tangible Business Outcomes. With Innovations like Geo-tagging, Payroll Cockpit, Social HR and many others ZingHR is enabling businesses to scale with velocity while embracing India’s Digital thrust.”