NetRack – Spearheading Innovations in Data Center Rack Space

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Spotlight on Data Centers |

Whether it is storage systems, networking or communications technologies – there is rapid growth and advancement in technology that is being witnessed in setting up of data centers.

NetRack offers an array of services that serve to Store, Secure, Integrate and Systemize passive and active network components such as – Data Center Racks, Server & Networking Racks, High Density Open & Closed Racks, Data Center Technology Products etc.

Ravi Raj U, Brand Head, Director, Sales & Support at NetRack speaks with Zia Askari from about the company’s core focus areas and its channel strategy for India.

What are the categories of products & solutions NetRack offer for Data Center industry?

There is a rapid growth and advancement in the technology that is used in the data centers. Aligned to the continuous innovation, we provide technology-rich data, network and server related solutions and high quality data center rack to the data center industry.

We offer an array of services that serve to store, secure, Streamline and systemize passive and active network components like data center racks, For Micro / Edge DC requirements we have iRack & iRack blocks.

What is your USP? Shed some light on your recent product launches?

We have a handpicked team of highly skilled engineers with cross domain experience and multiple skillset. Our established team understand the customer’s pain points and design and offer the best suited, customized solution which can address the customer’s requirement.

We have recently launched iRack Block 2.0 with considerable upgrades in the design and specifications. New iRack block 2.0 has been equipped with next-generation intelligent PDUs from Raritan, in-rack cooling system, rack mountable fire detection and suppression system, iLock , energy-saving module, reduced foot print, etc. It is a self-cooled, self-powered & self-contained rack which is supported by Climaveneta’s unique in-rack cooling unit. It has a higher PUE and saves up to 30% energy. Thus, saves OPEX and eco-friendly in nature. iRack block 2.0 is an intelligent infra capsule specially designed for on-premises deployment at organizations and is suitable for data centers across banking & insurance sectors, warehouses, manufacturing sector and educational institutions.

How big is the market opportunity that NetRack is addressing and what’s your market share?

Indian data center market is currently at USD 1.0 billion (2018-19) and is extrapolated to reach USD 1.5 billion by 2022, growing at CAGR of 11.4%. Major cities such as Mumbai, Bangalore and Hyderabad have a great stake in terms of investments and market share, and we are active in these regions. Netrack has been successfully annexed significant market share in India.

How many channel partners and SIs are associated with NetRack in India? What are the benefits reaped by them through NetRack?

NetRack’s partner base consists of 500+ system integrators and 30+ channel partners across India. We conduct training programs to train our partners and also host offsite events frequently to directly interact and understand the feedback from their partners and customers.

Through our partner training programs and factory visits, the partner would be able to better understand and skill themselves on the products we offer to customers. It benefits them in converting and closing the deal, as we explain them, the talking points and main USPs of our products.

Shed some light on your Bangalore’s production facility? Does it also cater products to other countries?

We have a sizable manufacturing plant in Bangalore which is spread across 1,75,000 sq.ft. NetRack has in place the latest state of art technology to produce products that are on the same footing and quality standards as comparable to the best in the international market.

In addition to our infrastructural strength in terms of technology, we also have an equally competent workforce of 200+. Having set its benchmark of quality high, we at NetRack have adopted and implemented the best quality manufacturing processes and methodologies under international certification bodies like UL , ISO 9001 | ISO 14001| OSHAS 18001| ISMS 27001.

What is your comment on manufacturing industry slowdown in India? What can be done to cope with the situation?

Industry slowdown is only in some sectors like Automobile. We are confident even this will get resolved soon and this may not affect DC industry and we are looking good growth in this sector.

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