When we talk about social media, Twitter is one of the major players in that arena. With over 300 million users, it’s not hard to see why it is one of the most-used social media platforms for businesses and marketers. But here’s the big question: how do you get a portion of those 300 million users to engage in your content?
Engagement is the key!
It takes time to create an account and it takes an even longer time to build a social media presence. But the key to start building up your image is to acquire significant engagement from your target audience.
Your engagement rate is going to tell how relevant your content is to your target audience. If more people like and retweet your post, this says that your content resonates with them and in a way, this helps you increase your followers.
Make your presence known to your audience.
One way to get you going on your twitter journey is to always interact with other users. Retweet their posts, follow them, comment on their tweets, and the likes. Make them feel that you exist!
When you respond to other users or engage with their content, they’ll be more likely to pay attention to what you’re posting too.
Keep your content simple but significant
Aside from Twitter already keeping a standard of words to tweet, you must also take this as an advantage for your tweets to become more precise and briefer. Keep it short but sweet.
Make sure put value in your content. Twitter has already given you tip when it restricted users to post such long paragraphs that don’t even make sense.
Providing value, in whatever form you choose, is among the most important factors to success with content marketing. Value will keep users coming back and staying interested, and—best of all—engaging with and clicking on the tweets you’re posting.
Keep up with your peak hours!
Take note of the time when you know your users are most likely active. There will be certain times in a day where your users will be active on the site or more likely to engage with your content.
Aside from that, make sure you post the most relevant content too. Post a trending topic or tweet a funny pun. It’s up to you.
There are over 300 million monthly active users, after all—you just have to find the right strategies to get them to interact with you and your content.
