Case Study in Retail Innovation | ChannelDrive.in
Ginesys, an enabler in the ERP and POS space in India, is building Ginesys One to provide online and offline retail companies a full tech stack, enabling them to manage processes from anywhere.
Ginesys One is a cloud-based, complete retail management software suite for all retail businesses, including brands, MBO store chains, department stores, distribution businesses and online D2C businesses.
With over 300 employees and 1200+ customers, Ginesys One includes Ginesys, Browntape, Zwing, EaseMyGST, Ginesys BI and now CASA. The company is backed by PE fund marathon headed by Nikhil Raghavan.
The company is headquartered in Gurugram, and has its regional offices in Mumbai, Kolkata, Hyderabad, Bengaluru, Coimbatore, and Goa. With over 300 employees, Ginesys One is the frontrunner in the Indian retail management software space.
Shree Lifestyle
Shree – The Indian Avatar is a women’s ethnic wear brand by SHR Lifestyle Pvt. Ltd. The brand focuses on providing casual and elegant ethnic wear at a very affordable price point. Shree’s core range of products include kurtis, leggings & jeggings, pants & trousers, palazzos, skirts, ethnic sets, tops & tunics, dresses, and dupattas..
The brand was established in 2009 and today is present at 100+ exclusive stores, over 3000+ retail outlets and all leading e-commerce sites like Myntra and Jabong apart from its own platform.
Fast track to growth via technology but which one?
In 2018, when Shree team met with Ginesys for a POS evaluation they knew that they had a plan of growing from 30 odd stores to 200 stores and covering a large part of the larger retail MBO partners as well.
They were using EazyERP and Tally as their inventory , production, retail and accounting system. But the issue was the current software system did not look to be an evolving one. Growing retail business needs constant insights of sales, to understand different sales channels, buying patterns etc,.
Without these reports, the business lacked informed decision making. With Shree’s growing EBOs and overall online and offline retail presence, lack of such reports was a deal breaker between them and Eazy ERP & Tally. They were checking all the leading ERP providers like SAP and Microsoft yet none had a well-integrated POS offering.
❖ Lack of detailed business reporting in EazyERP
❖ Lack of innovation in existing products EazyERP and Tally
❖ Looking for well-integrated POS with ERP
❖ Needed to be able to handle 4x growth in a very short period of time
❖ Cost of customizations on ERP software was huge
Ginesys facilitates detailed reports with BI
After trying different ERP softwares, Amit Arora , CIO of Shree decided to go ahead with Ginesys. The key reason was that Ginesys brought to the table a merged ERP and POS along with various other aspects like integrated production, GST direct integrations and Ecommerce integrations. This was a very complementary stack. Plus, it had very strong positive reviews from leading Indian brands like Manyavar.
In 2021, Shree also signed up with Browntape OMS to become a true omnichannel and multichannel brand. Ginesys and Browntape’s tight integration, pricing model and the agility of the software pushed Shree to go for Browntape OMS.
❖ Detailed reports available at a click, performance comparison, projections made easier with the help of Business Intelligence.
❖ Real time reports from different store locations and channels, simplified analysing the merchandise, sales, trends etc.
❖ Different software available under a single roof: Production, Warehouse management, Wholesales, POS, Inventory management, E-commerce fulfilment, GST integrations etc..
❖ From 30 odd stores, Ginesys has powered the growth to 100+ EBOS and 3000+ retail points with barely a hiccup.
Amit Arora, CIO, Shree, said, “Ginesys has streamlined all aspects of our business from purchase to the warehouse, accounting, and definitely point of sales. We are really happy with their support services and feel that Ginesys is the right choice for fast-growing fashion brands. We are eager to add more products from the Ginesys One suite to make our CX stand out.”
Harsh Nahata, COO, Ginesys, commented, “It was a challenge replacing a completely customized ERP but the workflows of Ginesys soon meant that inventory turn was much higher, reports were accurate and we were also able to drive Ecommerce sales using the same pool. We look forward to partner with Shree in their international expansion.”
