The advent of online shopping has increased to sky-high during the last 2 years. Especially during the pandemic where everyone was under lockdown and couldn’t go out much, online shopping came in as a boon! Did you know that the global online shopping market size hit 4 trillion during 2020?!
It portrays the massive incline towards online shopping and eCommerce. If you’re new to the online business and are worried about the rigorous competition you will have to face with giants, then worry no more! The small retailers are gaining momentum and shortly you can experience a 30% increase in mobile conversions of these compared to large retailers!
And, of course, here are some of the tips to help you gain visibility in the virtual crowd,
Like, comment and share before you sell
Let’s be honest for a while. No one gets on social media websites to buy things. Most of them come for entertainment and update themselves with the latest happenings in their friends’ life. In such cases, how can you pursue a potential to actually go ahead and buy your product?
Before leading the crowd to your website, engage with them regularly. Post intriguing content and communicate with the people. It will build the trust and interest that people look for before purchasing the product. Here it is necessary to build a relationship with the viewer rather than expecting a mere transaction. Because you want them to keep coming back to your brand to make purchases.
Email marketing
When considering social media marketing, seldom do we think about email marketing. However, it has one of the highest returns on investment compared to any other marketing technique. For every dollar spent on email marketing, you get $42 in return! Make a list of email addresses and send them a newsletter and regular updates of your brand.
Finding email contact has never been this easy. GetEmail.io is an AI-powered email search engine that can fetch and validate any email address in no time. With a chrome extension to your Linkedin account, it answers your query about how to find someone’s email.
Create content with content creators
The purchasing graph of a buyer has changed drastically, especially during the last few years. People are not dependent on the company’s advertisements anymore. They’d rather want to know the feedback from their peers before making a purchase decision.
It has carved the way towards social media influence. The influencers now make review videos of the items, and people who believe in them will also purchase the product. Collaborate with the best social media influencers to create content that appeals to their masses and your audience as well.
Final thoughts
These are the tried and tested examples that will surely fetch a better yield for your business. Apart from these, ensure that you provide irresistible promotional offers and also add some feedback to your website. While one drives traffic to your website, the other will make sure that the purchase rates stay high!
