Established in the year 2002, ASRock has been growing fast and has become world third largest motherboard brand with headquarter in Taipei, Taiwan and branches in Europe and the USA.
Manoj Kriplani – Manager India, ASRock Inc, Taiwan speaks with Zia Askari from ChannelDrive.in about the key priorities of the company and the kind of innovations it is likely to bring to the market in the near future.
How does ASRock look at the Indian market opportunity today..? What are the key priorities for the company here..?
ASROCK is looking at India market with great opportunity, as the motherboard product segment is now limited to 2-3 players worldwide, ASROCK is looking at new growth opportunity in its share locally.
Our priority is to strengthen our post sales infrastructure, for which we have tied up with ICT SMS a subsidiary of WINSTRON Taiwan to ensure best in class post sales service. Our next priority is to streamline our supply chain & channel so as to ensure maximum reach & availability across India’s channels.
What kind of product innovations are likely to come from ASrock in the coming months…?
There are a number of innovations that are coming for our customers – such as:
Motherboard : Intel 200 series! Eye-catching design, premium features along with the highest cost performance value.
Mini PC : (A) Beebox-S NUC platform coming with Intel’s newest 7th Gen CPUs.
(B) DeskMini (mini-STX 5×5 building block) PC.
What is your go to market strategy for India..?
We are focusing on the following strategy with renewed passion & vigour for the Indian market –
– Enhance our channel structure
– Offer best in class products
– Best price performance strategy
– Excellent post sales service
– Team across 14 locations through our sales & marketing resources.
How important is the channel community for the company today..?
Channel is & always will be our backbone for India strategy, we look forward to engaging whole heartedly with partners across 90+ cities where we have reach.
We have announced an excellent promotion scheme where we are offering Free Mouse with our H91 series motherboards.
What kind of trends do you see is this space..? how is the company aligning with these trends..?
Here are some of the big trends that we see shaping the landspace of this segment –
Faster performance demand. New motherboards are all Optane ready!
Small size yet huge performance demand. DeskMini / Beebox perfectly match the trend.
