Established way back in the year 2004, Savera Marketing has come a long way in the business of distribution business. With more than 4000 partners spread across 230 cities, today, the company has 12 branch offices and service centers spread across A, B, C & D class cities of India. Savera Marketing has become a great example of how a new age distribution organization can drive business opportunities for the vendor as well as channel community.
Gopal Pansari, Director at Savera Marketing Agency speaks with Zia Askari from ChannelDrive.in about the company’s current focus activities and its future ahead.
What is your present focus of operation in India?
In an industry where change is ever present, Savera has achieved success in providing technology solutions efficiently. We deal in retail and whole sale of computers, peripherals and mobiles. Keeping this in mind our focus would be favourable predisposed towards Distribution and Sub Distribution this year. Distribution is a critical element and we understand its essence– after all, distribution is about getting the right product, in the right quantity, to the right place, at the right time.
How different are your products in compared to similar products in the market?
We offer better technology and better brand name. In addition, we stay close to emerging customer requirements and provide facilities that support the vast customization needs of worldwide customers. Furthermore, we deliver high level of customer satisfaction by staying on top of the technology curve. Moreover, we are rated amongst the best distribution companies in India because we serves products that are best-in-class.
What are the new challenges that you face in relation to the Indian market?
We agree that the Indian market is crowded with many distributers and all are facing different types of challenges. However our main concern is ROI including higher investment in terms of longer cycle of stock/debtor.
How do you rate your company when it comes to provide excellent distribution model to your vendors? Why?
In an industry where change is ever present, Savera have achieved success in providing technology solutions efficiently. IT Distributors work in very competitive markets. Today, like every other distributing company is engaged in multi-channel selling.
We have a strong partner presence in market as we deal with over 4000+ partners. Demand curve in market is small with the liberalization and technology, high economic growth has been unleashed.
We have been aggressively working towards creating awareness amongst the channel partners in all the regions about Savera as a Value Added Distributor and instead of just pushing the run of the mill products we are working very closely with vendors to give in complete solutions.
What are your targets by end of this year? Please share your revenue details and expected growth?
We are refining our offer to provide better technology to our partners with better brands. Furthermore, we still aiming high to deliver the best and gain high level of customer satisfaction by staying on top of the technology curve. We are expecting more than 60% growth this year.
What kind of efforts are taking to provide best support to your partners? How do you train or educate your partner community?
For our partners we are the face of the OEM and being at frontend we take the responsibility on product, support and deliverables we deal with. Even with some of our vendors having local presence partners always have the choice of getting a dual level of sales and service support from the vendors as well as us.
In Tier II cities, customer satisfaction is most important at strategic level. As dealers are the faces for customers of various brands, educating dealers is a must. Educating dealer means providing an opportunity to gain deeper insight about nuances of premium peripherals market. Dealers understand emerging needs of customers and bring that in notice of vendors, which further help in creating a strong bond between the dealers and vendors.
How has been the Savera marketing journey over the years?
Established in the year 2004, Savera has come a long way in distribution and today rated amongst the best distribution companies in India. Through our association with several technology companies over the past 12 years, we have gained vast experience in industry.
Today Savera Marketing Agency has 12 branch offices, service centres spread across A, B, C & D class cities of India and more than 4000 Partners/Customers in 230 cities/Towns. With core beliefs in our topnotch team and performance excellence, we partner with vendors and help them in achieving various goals.
Also, overwhelm inherent challenges of their critical business processes. Our commitment towards quality, efficiency and reliability to IT products, solutions and services has been recognized by customers as well as our most valued partners. We helped our customers to leverage more satisfaction by delivering products and solutions according to their evolving needs.
Overall, it has been a memorable journey for us. We have shaped our company with new boundaries where we grew the same.
What are some of the challenges that Savera Marketing faces in today’s market condition?
India is a very important market with a heavy potential for any player to grow, hence it is crowded with many vendors, distributers and all are facing different types of challenges. However our main concern is ROI including higher investment in terms of longer cycle of stock/debtor.
Tell us about your new key focus and strategies to go forward?
We are a 100 percent channel-driven company. Partners play an absolute critical role in supporting our overall strategy. Hence, our go-to-market strategy would be more concentrated to drive business in the unchartered areas by joining hands with different partners.
Moving forward, we will continue the engagement and further strengthen our ties with the partners. Our main focus is going to be on channel as they are the one who helps us knowing customers better and helps us to deliver best-in class solution in accordance with customers need.
What is the product portfolio for Savera Marketing today? and what is your business strategy for 2015 to increase visibility across the regions?
Positioning Panram, EVGA, Edimax, Gainward, HIS, RAPOO, ADATA, Huntkey, HITACHI (Hgst) HDD and distributing PAN India.
We are planning to enter Southern market by opening new branches. This is to increase the reach in remote locations, to create satellite branches which will align with main branch on those states which pull products with the association of new partners.
