OnePlus, the global technology brand, has unveiled the company’s first flagship smart TV—the OnePlus TV in India. It is a device combining imagination and intelligence to seamlessly connect mobile and home networks for the future of interconnectivity.
The Shenzhen-based technology company has, since founding in 2014, been making flagship devices only to deliver the best Android flagship experience possible to its users. With the launch of its latest flagship products with robust performance, bold designs and an ultra-smooth display, OnePlus aims to enrich the digital experience of consumers across the globe by challenging the incumbents with a premium flagship experience.
“OnePlus always strives to deliver the best technology and ‘fast and smooth’ experience possible to its users,” said Pete Lau, Founder and CEO of OnePlus. “The OnePlus 7T is a combination of style and substance, with industry-leading technology including the super smooth 90 Hz display, and new triple-camera set-up, and unmatched user experience.”
OnePlus TV
The new OnePlus TV is carefully crafted to deliver a smarter, more intuitive and seamless internet experience from outdoors to indoors through the integration of the most advanced software and hardware available.
OnePlus entered the TV industry with the same “Never Settle” mindset it brought to the smartphone industry almost 6 years ago when it released its first devices in 2014. The launch of the OnePlus TV brings more than a premium television set, offering industry-leading picture and sound quality, stunning exterior design and a curated streaming experience. OnePlus has redefined what role the TV plays in the home through a seamless connection between the smartphone and TV.
The OnePlus TV introduces a new device built to be the central hub of a connected smart home, integrating the different technological aspects of everyday life by converging mobile with space-based technologies. The OnePlus TV is the company’s first step into the connected home market, bringing seamless and intelligent interactions with immersive content consumption into the center of the home. Hungama, Eros and Zee5 content has been deep-integrated into the OnePlus Play dashboard. Other content partners include Amazon Prime Video, Hotstar, SonyLiv and Youtube.
The OnePlus TV will first be available to its passionate and supportive users in India, where the company is celebrating five years of exceptional, community-driven growth. OnePlus has established strong relationships with India-based content providers to guarantee TV users have access to their favorite programs. In the future, OnePlus plans to launch TVs in China, Europe and North America, after securing relationships with local and regional content providers.
The landmark debuts continued today with the announcement of OnePlus’ first-ever smart TV devices, the OnePlus TV 55 Q1 and the OnePlus TV 55 Q1 Pro. Both devices will first be available in India.
“We didn’t want to make an ordinary smart TV, we wanted to make a TV that would meet the highest standard in the industry, and one that would be a breakthrough in users’ home internet experience,” said Lau.
Sleek Minimalist Design
OnePlus TV features superior craftsmanship and embodies the company’s elegant and minimalist design philosophy. The TV body boasts a slim unified profile to fit into any living room setting and interior décor without adding clutter.
With a nearly bezel-less screen and a moving soundbar, OnePlus’ smart TV provides an even more immersive and riveting home entertainment experience.
Display
OnePlus TV’s 55-inch 4K QLED display is capable of delivering a more vivid and dynamic picture quality for content viewed on the screen. With a very high color range of NTSC 120%, images and videos are always rendered in crisp quality and more vibrant colors.
With Dolby Vision and HDR10+ support, images displayed on the OnePlus TV are constantly optimized on a scene-by-scene (and even frame-by-frame) basis, rendering more detail and better color accuracy to be displayed across all content displayed.
OnePlus TV houses a powerful Gamma Color Magic chipset to help with picture processing and rendering. The platform works by using a collection of carefully optimized algorithms to deliver smoother, clearer and more natural viewing experience with videos whether it’s ultra HD content streamed online or over satellite services.
Alluring Sound
Nestled within the OnePlus TV is a powerful 50W 8-speaker setup to deliver the most dynamic and three-dimensional soundstage.
With 4 full-range front-facing speakers, 2 front-facing tweeters for the highs and 2 rear subwoofers for the bass, a richer and more immersive audio experience is established for replenishing the living room with the most haunting audio from the OnePlus TV.
Powered by Dolby Atmos for a cinematic sound, the OnePlus TV is able to provide a surreal surround sound experience, bringing normally unheard audio clarity to life across all sound channels.
OxygenOS TV
The OnePlus TV is powered by Android TV for a seamless transition from the company’s flagship devices to the big screen.
OnePlus also cooperated with Google and Amazon to bring the American technology giant’s respective smart assistants, Google Assistant and Alexa, onto the OnePlus TV.
Advanced integrations through the OnePlus Connect app provides users with additional control such as TypeSync, Quick App Switch, Smart Volume Control, Screenshots and more to enjoy a simpler and more intuitive smart living experience.
The OnePlus TV is currently only available in India.
SKU-wise Price, Availability and Offers
| Product | Configuration | Price in INR |
| OnePlus 7T Glacier Blue | 8+128 | 37,999 |
| OnePlus 7T Glacier Blue | 8+256 | 39,999 |
| OnePlus 7T Frosted Silver | 8+128 | 37,999 |
| OnePlus TV 55Q1 Pro | N/A | 99,900 |
| OnePlus TV 55Q1 | N/A | 69,900 |
| Bullets Wireless 2 (Olive Green) | N/A | 5,990 |
Customers will also be able to purchase the OnePlus 7T and experience the new OnePlus TV at the exclusive pop-ups in Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Kolkata and Ahmedabad starting at 2:00pm exclusively on 27th September 2019. Open sales for both the OnePlus TV and OnePlus 7T begin on 28th September 2019. Prime Early access sale on Amazon.in and sale on oneplus.in begins at 12:00pm on 28th September 2019. Open sale on Amazon.in begins at 12:00am on 29th September 2019.
Offers are as follows:
- Customers are entitled to launch offers including up to INR 1500 instant discount on the purchase of OnePlus 7T through HDFC Bank credit and debit cards across channels including oneplus.in and OnePlus exclusive offline stores and select partner retail outlets.
- Starting 28th September 2019, users purchasing the OnePlus TV on Amazon.in will be entitled to get INR 5000 Amazon Pay cashback and additional instant discount of INR 2000 for purchases made through SBI debit and Credit cards. Users purchasing the OnePlus 7T can avail an instant discount of INR 2000 on purchases made through SBI credit and debit cards.
- Starting 5th October 2019, users can avail an instant discount of INR 4000 on purchase of the OnePlus TV 55Q1 and INR 5000 instant discount on the purchase of the OnePlus TV 55Q1 Pro using HDFC Bank debit and credit cards.
- Additionally, 3 months of no-cost EMI is available on select channels on purchase of the OnePlus 7T across channels and 6 months of no-cost EMI on all popular bank credit and debit cards on purchase of the Oneplus TV on Amazon.in.
- Additionally, OnePlus has teamed up with Airtel to offer several benefits. In addition to doubling data benefits, the partnership will also offer accessories voucher for oneplus.in for INR 500, 3 months free Netflix membership, a 1 year free Amazon Prime Video membership, Airtel TV Premium membership, a Wynk membership as well as Airtel Secure.
