AchhaGo, the retail wing of AchhaCart, has successfully completed the first two days of the three-day long India International Electronics & Smart Appliances Expo.
The brand launched its concept of smart living, showcased new product and categories at the event, receiving a warm response from the visitors attending the B2G and B2C exhibition. AchhaGo aims to cater to the market, ranging from tier 1 to tier 4 cities through its digital app, becoming India’s very own Costco.
The India International Electronics & Smart Appliances Expo is a three-day event that started from 12th December and will go till 14th of December, exhibiting consumer electronics & smart appliances with concurrent conferences.
AchhaGo, the retail venture took part as an exhibitionist, launched the concept of Smart Living at the event, along with the whole catalog of products, ranging from home solutions, daily life, travel solutions, office and health and personal care that will enable the end consumer to live smart.
The target audience for this setup was the age group from 18 to 40, especially the middle class and gadget enthusiasts. The stall of AchhaGo received a great response from the visitors at the event, getting their hands on the new product range. The brand aims to initiate with targeting the Tier 1 cities and gradually reach out to Tier 2, 3 and 4 cities as well, through the app model.
Talking about the success of the event, Siddharth Venkatraman, CEO and Founder of AchhaGo said, “It is a pleasant experience exhibiting at the India International Electronics & Smart Appliances Expo. This event enabled us to understand the preferences of the consumers and further their spending power on different products. We presented the concept of Smart Living to the consumers through our product catalog and how to switch to a better way of living. Further, we have showcased products ranging from Rs. 99 to Rs. 19,999 and the response were equally amazing across the complete product offering. We further look forward to becoming the Costco of India.”
AchhaGo has pulled up its socks to cover the Indian market with its distinct product offerings. The company’s goal is to tap till tier 4 of the country to cater to the needs of a larger population out there.
