Spotlight on Remote Access Solutions | ChannelDrive.in
When it comes to remote access solutions – AnyDesk has carved its own unique place in the market. It already has around 2 million active users each month in India and is it expecting more growth in the near future, given the incredible increases in internet user base in the country.
Giovanni Castellini, Vice President, Marketing, AnyDesk speaks with Zia Askari from ChannelDrive.in about the company’s core areas of focus and its future plans.
There are quite a few remote desktop support applications. How different is AnyDesk?
AnyDesk is advanced remote access technology. Our software stands out for its low latency and for being extremely fast, even in cases of poor connection speeds. You also don’t have to worry about the software crashing because it’s very stable and reliable.
In addition, it’s the most affordable solution you can buy, and it employs banking-level security and encryption meaning your data privacy is assured. And all of this advanced technology amazingly fits into just 3mb!
Tell us a little bit about your recent software upgrade and how it would impact your users?
Version 5 provides a series of new features and enhancements, including a new user interface that makes working with AnyDesk even more intuitive.
When planning the upgrade, AnyDesk gathered feedback from users and installed an Auto-Add function for the Address Book that makes expanding contact lists much simpler. We also added a feature called Auto-Discovery that automatically detects other AnyDesk clients in a local network and an additional enhancement allows you to remotely print documents.
There’s already a real-time chat feature for communication, but we’ve added a new On-Screen Whiteboard so users can communicate with one another using graphic elements.
With our new Version 5, we have updated AnyDesk’s licensing models so that every business can choose a solution that is best suited to their needs. The new version is available in Lite, Professional, and Power subscription models. All-in-all, we wanted to make sure to offer our customers an even smoother and more user-friendly experience.
Digital Security today is of great importance. How does AnyDesk address this?
The importance of digital security cannot be overstated. It is important that we employ the strictest security and encryption technologies to provide our users with the highest level of protection in our product environment. It’s also important to note that everyone must become more informed and more vigilant to stay safe from cyber criminals.
AnyDesk is a highly secure, trusted software used by millions of people in more than 20,000 companies in 165 countries. AnyDesk uses TLS 1.2 technology to protect users’ computers, along with RSA 2048 asymmetric key exchange encryption to verify that every connection is safe.
However, it’s important to remember that the key factor when it comes to online security is the end-user. AnyDesk is committed to educating people on the possible risks, reminding them that they should only share access codes with people they know and to always check the legitimacy of any incoming session request they receive.
How many users do you have in India and what is your revenue model?
India is an important market for us as it’s an integral part of our growth story. We already have around 2 million active users each month in India and AnyDesk is now one of the most renowned remote access solutions in the country. We expect even more growth in India in the future given the incredible increases in internet users, chiefly in mobile phones.
How popular is your mobile application amongst users?
With smartphone penetration in India increasing rapidly, it’s exceptionally popular among smartphone users. AnyDesk’s mobile application allows you to connect to your desktop or laptop PC directly from your smartphone.
Whether you’re in a different room or different country, you can reach your computer with just a few clicks and take your work wherever you go. With fast and effective features like collaboration tools and remote maintenance, it’s the next-best thing to taking your computer with you.
What have been some of the challenges you have faced?
Our biggest challenge was the remote access market itself: It’s extremely competitive and dynamic. It was already crowded when the company was founded, so the chips were stacked against us.
Thanks to the strength of our product and developing it in close cooperation with our loyal customer base – our customer-centric approach – we were able to provide a superior user experience that led to viral recommendations and organic growth. In just a few years, we have been able to build our company from scratch, overcome market challenges, and catch up with our biggest competitors in terms of awareness. We are immensely satisfied and proud of this massive achievement.
What are your next three to five-year plans?
We are constantly focused on ways to improve our software and develop new features and products to enhance customer satisfaction. Our goal is to grow our global customer base and improve market penetration around the world by offering a top-of-the-line product that meets our customers’ needs.
