Canon India has rolled out “Get ready with EOS 1300D” an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D.
The campaign adopts a brilliant strategy of capturing simple moments of life with Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasion and moments in life like weddings, birthdays, travel/adventure where Canon EOS 1300D camera, becomes a natural fit.
This Pan India campaign kick started on 8th April 2016 and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.
To garner maximised consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across Print, Television, Digital, Outdoor and Cinema. To add on to the campaign we have a consumer interaction and engagement through “Ready with EOS 1300D” contest and build sustainability through retargeting.
Commenting on the launch, Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The Pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”
The EOS 1300D promotions kicked-off with a day- long Bloggers Meet in the capital city on March 30, 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.
The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and Full HD video recording and easily share them on the go through its connectivity features.
The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II & EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)
