Taking ahead its commitment of connecting people to music, German-audio major Sennheiser entered into second year of partnership with the famous music festival Kasauli Rhythm and Blues scheduled between 30 -31 March 2018.
With the vision of providing ‘Future of Audio’, Sennheiser raised the bar this edition by bringing in binaural sound recording experience for the artists and all other music enthusiasts attending the event.
To further amplify this, Sennheiser encouraged people to use AMBEO Smart Headset via engaging activities and contests to record 3D sound with the ease of their own phone. Running in its 7th edition-Kasauli Rhythm and Blues Festival (KRNBF) is Genesis Foundation’s flagship annual music festival.
Sharing a mutual belief of music being the most platform tool to create an impact on somebody’s life and capture them in a given moment, this partnership is the perfect fit to spread the message of saving little hearts.
Saahil Kumar, Head -Marketing Sennheiser India, commented- “The last couple of days at the Kasauli Rhythm and Blues has been amazing with some of the biggest names in the music fraternity like Rabbi Shergill, Parvaaz, among others playing for this festival. It comes at the right time of us announcing the Sennheiser AMBEO Smart Headset so that people can record and experience 3D sound with the ease of their phone at the music festival. We appreciate Genesis Foundation’s efforts in bringing alive a music festival by reaching out to the most significant people in our country all for such a noble cause, and we continue to pledge our support towards spreading the hope of life amongst young children.”
Sennheiser Top 50 Season 2 Winner- Parvaaz on their association with Kasauli Rhythm and Blues commented- “We can’t thank Sennheiser enough for providing us with an opportunity to perform infront of some of the music lovers in the corporate fraternity. Since we won Sennheiser Top 50 Season 2, Sennheiser has been really helpful in making us big across the country via such events. We loved the enthusiasm and energy of the crowd during our performance and really want to do our bit to help raise funds to further save underprivileged children suffering from heart disorders.”
Ideal for music enthusiasts- spread over the scenic mountains of Kasauli the festival showcases a diverse pool of artists including the likes of Usha Uthup, Shilpa Rao, Lesle Lewis to name a few. To top it all, Sennheiser Top 50 Season 2 winners Parvaaz and Season 3 runner’s up ‘When Chai Met Toast’ also performed at the music festival. Kasauli Rhythm and Blues by Genesis Foundation aims to grow its community of donors and well-wishers as the funds raised at this festival is utilized towards treating critically ill, under privileged children suffering with heart disorders. Being a noble initiative, corporate companies and other tech giants have always been associated with this festival to collectively pledge their support in saving little hearts.