WESTERN DIGITAL Debuts WD black PCIe SSD to drive NVMe adoption

Western Digital Corporation has unveiled new WD Black® PCIe solid state drives (SSDs), the first WD-branded client PCIe SSDs.

The new SSDs complement the recently announced WD Blue® and WD Green® SATA SSDs, as well as the company’s industry leading family of hard drives for PCs and workstations, providing a full portfolio of WD storage devices for virtually any application.

The WD Black PCIe SSD is a performance PCIe Gen3 x4 NVMe-based SSD that delivers more than three times the sequential read speeds of current SATA SSDs. The 256GB and 512GB capacities make it ideal as a boot drive when paired with a high-capacity hard drive, or as primary storage when building a future-ready PC. Consumers who are using new the WD Black PCIe SSD to boot up, load read-intensive games or applications, or shut down a system may realize a performance improvement of more than 10 seconds when compared to SATA SSDs.

“NVMe PCIe-based SSD adoption is poised to accelerate in 2017 and the years to follow,” said Jeff Janukowicz, vice president, IDC. “Products like the WD Black PCIe SSD, with a broad ecosystem and compatibility testing, should give customers a significant performance increase over SATA SSDs and offer a straightforward solution for customers to update to or build future-ready systems.”

As a compatible and reliable solution to ramp up newer PC configurations with PCIe performance, the WD Black PCIe SSD is the ideal storage solution for the performance PC enthusiast and for more demanding gaming and VR-focused applications. The WD Black PCIe SSD delivers more than three times the sequential read performance of SATA SSDs, an industry-leading 1.75M hours MTTF, and WD Functional Integrity Testing (F.I.T.) Lab certification. The WD Black PCIe SSD has been designed with thermal and power management algorithms beyond the NVMe specification to help with consistent performance as well as low power consumption.

Like all WD SSDs, the WD Black PCIe SSDs include free, downloadable, WD SSD Dashboard software, which allows continuous performance, capacity monitoring, and firmware updates.

“We are in the midst of a once-in-a-generation interface change,” says Khwaja Saifuddin; Sr Sales Director – South Asia, Middle East & Africa, Western Digital. “The WD Black PCIe SSD ramps up performance while delivering worry-free reliability for our customers worldwide. We believe that this will accelerate the transition that is already occurring from SATA to PCIe. Western Digital is uniquely positioned to offer customers a complete storage portfolio—HDD or SSD, and SATA or PCIe form factors for every segment of the market.”

“ASUS is dedicated to advancing technologies and leading innovation. WD and Asus worked closely together to ensure that the WD Black PCIe SSD delivers performance that our customers expect with hassle-free installation and use. With the latest Asus motherboards and WD Black PCIe SSDs, gamers can focus on winning rather than the distraction of waiting for games or levels to load,” said Joe Hsieh, corporate vice president and general manager, Motherboard Business Unit and New Product Planning Division, Asus.

 

ChannelDrive Bureau
ChannelDrive Bureauhttp://www.channeldrive.in
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at ziaaskari@channeldrive.in

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