Spotlight on World Backup Day | ChannelDrive.in
March 31st marks World Backup Day, a crucial reminder of the importance of data protection and resilience in an increasingly digital world. With cyber threats, accidental deletions, and system failures on the rise, having a strong backup strategy is no longer optional but essential for enterprise and SMB community.
In today’s digital-first landscape, enterprise community face escalating cyber threats, stringent regulations, and rising customer expectations for data privacy. As businesses increasingly rely on cloud computing, AI, and IoT, robust data protection and resilience strategies are no longer optional—they are critical for survival.
Rising Cyber Threats Calls for Stronger Defenses
Cyberattacks, including ransomware, phishing, and data breaches, are growing in sophistication. A single breach can lead to financial losses, reputational damage, and regulatory penalties. Enterprises must implement encryption, multi-factor authentication (MFA), and zero-trust security models to safeguard sensitive data.
Compliance and Regulatory Requirements
Regulations like GDPR, CCPA, and HIPAA mandate strict data protection measures. Non-compliance can result in hefty fines and legal consequences. A proactive approach to data governance and audit trails ensures adherence to evolving laws while building customer trust.
Data Resilience = Business Continuity
Downtime from cyber incidents or system failures can cripple operations. Enterprises need disaster recovery plans, automated backups, and redundant systems to ensure uninterrupted service. Resilient architectures, such as hybrid cloud solutions, enhance agility and minimize disruption risks for the enterprise community.
Customer Trust Drives Competitive Advantage
Consumers prioritize brands that protect their data. A single breach can erode trust and lead to customer attrition. By investing in end-to-end encryption, secure APIs, and AI-driven threat detection, businesses demonstrate commitment to security, strengthening brand loyalty.
In the digital era, data is a strategic asset—and its protection is non-negotiable. Enterprises must adopt advanced cybersecurity frameworks, compliance protocols, and resilient infrastructure to mitigate risks, ensure continuity, and maintain a competitive edge. The cost of neglecting data protection far outweighs the investment in securing it.
By prioritizing data resilience, businesses not only defend against threats but also future-proof their growth in an increasingly interconnected world.
Here is how experts from the IT industry are putting forward their thoughts on the occasion of World Backup Day:
Sandeep Bhambure, Vice President and Managing Director, India & SAARC, Veeam Software, says, “The Indian Cyber Crime Coordination Centre reported losses of Rs 11,333 crore due to cyber fraud in the first 9 months of 2024. This is a clarion call for businesses to look beyond conventional data backup mechanisms and adopt comprehensive data resilience strategy. World Backup Day is an important reminder in this context.
Data backup now is no longer just about copying files; it’s an integral part of an organization’s cybersecurity infrastructure. Implementing immutable backups, automated threat detection, and rapid recovery processes are essential to ensure data remains safe and recoverable in the event of a cyberattack. Moreover, businesses need to test recovery processes regularly and ensure proper orchestration for effective data restoration.
The Digital Personal Data Protection Act (DPDPA), which came into effect in August 2023 also emphasizes upon the growing importance of data resilience and the Government of India’s commitment to enhancing data security frameworks. This regulatory framework will enable Indian businesses align with global standards and ensure business continuity”.
Sanjay Agrawal, Head of Presales & CTO, India and SAARC, Hitachi Vantara, and Chair of SNIA, shares his perspective on the evolving data security landscape and the critical role of intelligent backup solutions.
“Data is the currency of modern business, but when it’s compromised, the loss cuts deeper than just financial damage. A single ransomware attack can cost more than downtime, it erodes trust, disrupts operations, and jeopardises business resilience. The World Bank’s report “A Review of the Economic Costs of Cyber Incidents” cites an analysis projecting that ransomware damages could reach $265 billion annually by 2031 globally, with a 30% year-over-year growth. This highlights the escalating threat posed by ransomware and the growing urgency for resilient data protection strategies. Smarter data management strategies are business critical. Enterprises must go beyond basic protection and embed data backup and recovery into the core of their IT framework. From system failures and cyberattacks to natural disasters and human errors, a well-defined backup strategy reduces risk of data loss, protects intellectual property, preserves customer trust and ensures long term stability. Intelligent storage and automated backups ensure that data isn’t just stored, it’s positioned for fast, seamless recovery, preserving business continuity and operational strength even under pressure. This World Backup Day, don’t just store data, empower it. The real advantage lies in a robust backup strategy that transforms recovery into business continuity.”
According to an industry report, the average cost of a data breach has reached $3.3 million, underscoring the financial risks associated with inadequate data security.
Furthermore, the survey reveals that only 2% of companies have implemented cyber-resilience across their organization, highlighting a significant gap in preparedness.
Amit Luthra, Managing Director, Lenovo ISG India says, “In an era where AI adoption accelerates and IT infrastructures grow increasingly complex, ensuring seamless data availability and resilience has become paramount. Cyber threats, system failures, and stringent compliance mandates necessitate robust backup and disaster recovery strategies—not merely as safeguards, but as business imperatives. Lenovo’s ThinkSystem and ThinkAgile solutions are meticulously engineered to meet these evolving demands. They provide secure, scalable, and AI-ready infrastructure that ensures continuous data protection.
As AI workloads expand exponentially, enterprises require intelligent systems capable of not only storing and processing vast data volumes but also safeguarding against disruptions. Our backup and disaster recovery solutions integrate advanced automation and cyber resilience, facilitating rapid recovery and maintaining operational continuity. For instance, the integration of Lenovo ThinkSystem and ThinkAgile solutions helps mitigate ransomware attacks by keeping backups secure in immutable repositories, enabling swift and effective restoration of compromised data.
A modern backup strategy transcends mere recovery; it embodies proactive resilience. This World Backup Day serves as a reminder that data protection must evolve in tandem with the technologies driving digital transformation. By adopting future-ready infrastructure and intelligent backup solutions, enterprises can mitigate risks, enhance security, and ensure that data remains their most reliable asset in an AI-driven world.”
Greg Clark, Director of Product Management, Data Security, OpenText Cybersecurity, says, “As AI implementation across industries continues to grow, businesses are becoming increasingly reliant on data for AI-driven decision making and model training. This continued technological advancement means organizations are generating and storing more data than ever, requiring them to proactively manage their data – starting with data minimization.
Backups are essential for organizations to maintain business continuity and respond swiftly in the event of a cyberattack. However, organizations must be mindful of the data they’re backing up. Not all data is critical – 33% is redundant, obsolete, or trivial (ROT). By identifying and eliminating unnecessary data and retiring outdated applications, businesses can significantly reduce their attack surface and bolster their security postures. Not only does data minimization ensure that organizations are more resilient in the face of security threats, but it helps improve operational efficiency by freeing up valuable storage and resources. Additionally, as AI adoption grows and regulations evolve, minimizing excess data gives businesses greater control over their sensitive information, reducing the complexity and cost of compliance and safeguarding operations across an organization.”
Pankaj Kitchlu, Systems Engineering Director, India & SAARC, Juniper Networks, comments, “Data is the foundation of every business, and a strong backup strategy is critical to ensuring security and continuity. As cyber threats rise and data volumes grow, businesses must adopt automated, scalable, and secure backup solutions. World Backup Day serves as a reminder that proactive data protection reduces risks, prevents downtime, and safeguards critical assets. A well-planned backup strategy not only ensures business resilience but also supports long-term innovation and growth.
At Juniper Networks, we are driving the future of data protection by equipping our partners with our AI-Native solutions, zero-trust security, and advanced threat prevention. Our intelligent networking solutions ensure seamless, resilient, and secure backup strategies, minimizing risks and maximizing business continuity in an ever-evolving digital landscape.
Our vision for the future is clear – delivering next-gen security and automation solutions that safeguard critical data, minimize risk, and enable seamless business continuity”
Picture Courtesy: Pixabay.com
