COVID-19: 72 Networks enabling rural SME’s/MSME’s to restart operations

India is trying to move towards normalcy amid Lockdown 4.0. At this sensitive moment, the biggest challenge in front of the Central Government and the local authorities still remains the prevention of the local people from the deadly Coronavirus.

While the major cities have the prime attention of the authorities and media, what about the rural people & their businesses? Logistics connectivity in India is a far-fetched idea at the moment and not many logistics or delivery firms have a definitive access to these areas.

In the mix, 72 Networks which is a PAN India distribution house that specializes in last-mile delivery especially in rural areas are delivering COVID-19 protection products & kits to SME’s/MSME’s across 8 states, covering 207 districts and servicing about 12000 pin codes.

They have tied up with a leading apparel company that provides SITRA and DRDE certified PPE Kits and other respective manufacturers of the Government to get ISO approved 3 PLY Face Masks, n95 Masks , Sanitizers, Disinfectants and Gloves and ensure that highest standard products are delivered to the remotest part of the country.

72 Networks has deployed its entire workforce to meet the health, logistics and sales requirements in these rural areas. The company has also created a unique incentive scheme for their employees who are going out of their comfort zones of being an expert in logistics to becoming an expert in sales.

They are delivering items like PPE Coverall, PPE – Gloves, Googles & Masks, PPE Kit, IR Thermometer, Sanitizer Spray, Anti-fog Face Shield, Biofresh Hand Sanitizer (Bulk 5 Ltr & Retail – 500 ML and 200 ML ) and Microtouch Nitrile Gloves. They already have received orders of 25,000 PPE Kits, 100,000 Bottles of Sanitizers, 800,000 Masks, 10,000 face shields and 200,000 pairs of gloves and are servicing them across states like Maharashtra, Karnataka, Kerala, West Bengal, Madhya Pradesh, Bihar, Jharkhand and Orissa.

72 Networks has created a medical division as part of their aspiration to fulfil rural requirements and also as an adaptation model to business continuity. Their plan is to now introduce more high-quality products at lower costs to meet the requirements of the local customers. They also see the company’s focus shifting from a B2B2C model to a B2C model with a large captive customer base.

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