Vietnam’s leading IT service provider FPT Software, a subsidiary of FPT Corporation, announced a new partnership with Julie Sandlau, a jewelry manufacturer, to help them build its first smart jewelry factory in Vietnam support.
The collaboration aims to expand FPT Software’s presence in the Nordic region, introducing digital technologies to Julie Sandlau’s production line and taking it into the future with smart factories, artificial intelligence, robotics and more.
The signing ceremony took place on November 1st in Hanoi, Vietnam, as part of the Vietnam-Denmark Business Summit Forum 2022 hosted by the Danish Embassy in Vietnam, the Vietnamese Government Office and the Vietnamese Ministry of Foreign Affairs in Denmark.
With this partnership, FPT Software becomes a strategic partner of Julie Sandlau, providing the company with an exclusive roadmap to build its first smart factory, transforming the traditional jewelry manufacturing process with digital technologies such as robotic process automation, artificial intelligence and others. The new manufacturing facility is scheduled to be completed by the end of 2023 at Hoa Lac Hi-Tech Park, Vietnam’s first and largest hi-tech industrial district.
The newly-established partnership is also set to transform business operations and diverse workflows such as human resources, operations management, accounting and others. FPT Software’s automation and robotics solutions simplify the usual back-office processes, freeing up staff and paving the way for Julie Sandlau’s sustainable development. This strategic move also allows Julie Sandlau to expand its operations into a strategic market such as Vietnam, where potential customers can be targeted.
FPT Corporation Chairman Dr. Truong Gia Binh said, “Vietnam and Denmark have established a very good relationship over the past five decades, and companies from both countries have signed many contracts with each other. FPT is convinced that this partnership with Julie Sandlau can further deepen the close relationship between the two countries.”
“As the leading IT solution provider in Vietnam, FPT is confident of supporting Julie Sandlau in the digital transformation and the implementation of expansion goals in the Vietnamese and Southeast Asian markets,” added Chairman Binh.
“Vietnam has held a special place in our hearts since we opened our shop here in Hanoi in 2006. That is why we are very excited to continue our Vietnamese journey through investments and advancements towards digitization, AI, blockchain technology and robotics,” said Soren Roed Pedersen, CEO of Julie Sandlau.
“We have been a first-timer for years with our strong focus on ESG, and now we are ready to embark on our digital transformation together with FPT, once again proving the great collaboration between Vietnam and Denmark. FPT and Julie Sandlau’s core values and vision are a perfect match and we aim to transform a jewelry industry from traditional manufacturing methods into a modern digital hub. Of course, we have high ambitions for our partnership with FPT as our long-term strategy for Vietnam is to go far beyond manufacturing,” he added.
“Julie Sandlau is our very first customer in the jewelery making industry. This gives us new opportunities to explore and amplify the technology potential of FPT Software, especially in building a smart factory for a customer in such a specific industry,” noted Hai Le, CEO of FPT Software Europe. “I am confident that this partnership will allow us to strengthen our workforce and experience, particularly in delivering digital transformation solutions to future manufacturing customers,” he added.
In mentoring and developing human resources, FPT Software will provide expertise and comprehensive training for Julie Sandlau’s employees in Vietnam, in particular in-depth training in the use of artificial intelligence applications. This makes Julie Sandlau the first jewelry manufacturer in the world to use emerging technologies in its manufacturing process. This brings the company closer to its goal of becoming a pioneer of digital transformation in the manufacture of first-class accessories by 2025.
As part of the strategic partnership, the workforces of both companies can exchange knowledge and experience. Julie Sandlau offers internship and employment opportunities to recent graduates of FPT University and FPT Corporation staff. This program aims to increase the quality of training and to open up a guaranteed career path for future industrial engineers for FPT students and employees.


