Pricefx, the global enabler in cloud-native pricing software, has signed five new wholesale distribution customers. These customers, including US health food distributor KeHE , selected the SAP ® powered (SAP endorsed app) Pricefx app to provide a better customer experience, improve margins and maximize value from their ERP investments.
Wholesale distributors face unique challenges in a highly competitive industry. Dealing with critical business disruptions, distribution companies are the key link between manufacturers and retailers in the supply chain.
Managing hundreds of products and salespeople as costs increase (particularly for transportation and labor) requires close and repeated examination of the pricing strategies employed. Pricefx’s solution enables wholesale distributors to generate new revenue streams, reduce costs and maintain or increase margins.
“Customers are experiencing increasing pressure on margins and need to respond quickly to changing business conditions,” said Darryl Gray, global vice president, Software Partner Monetization & Success at SAP. “Pricefx’s cloud-native, AI-driven price optimization solution helps unleash the power of data and deliver profitable growth and efficiencies in record time. As a “SAP endorsed app” with premium certification by SAP , customers evaluating a retail price optimization solution should consider Pricefx’s offering.”
“There is no one size fits all when it comes to distributor pricing strategy. Rather, it should reflect the preferences of the particular company, its strengths and weaknesses, and the overall goals that the company wishes to achieve,” said Ronak Sheth, Chief Executive Officer of Pricefx. “In this regard, the Pricefx solution provides distributors with an integrated, intelligent technology foundation and best practices to achieve operational excellence and drive profitable growth. Our customers use pricing strategies that combine profitability with flexibility so they can continuously adapt to market developments.”
Pricefx’s Optimized Dynamic Pricing solution, a SAP endorsed app, is available on the SAP Store . This app is Premium certified for integration with the SAP Commerce Cloud solution and part of SAP’s industry cloud portfolio. It also integrates with SAP S/4HANA ® , SAP Sales Cloud and SAP CPQ. Pricefx has been recognized as a Leading SAP Partner for three consecutive years in the SAP Pinnacle Awards program, most recently receiving the 2022 SAP Pinnacle Award for SAP Store Partner of the Year and a finalist in the Customer Excellence category.
