BOSE Unveils Next-Gen SoundTouch Wireless Systems in India

Bose, the global research based sound products and solutions provider – ushers in a new era for playing it all at home with its next-generation SoundTouch® wireless music systems in India.

Now, every SoundTouch® system — including the new, little SoundTouch® 10 system — all have Bluetooth and Wi-Fi built right in for the best of both worlds, perfect for instant music and multi-room listening.

With Bluetooth, you can stream any song, playlist, music service and YouTube directly from your Bluetooth-compatible phone or tablet. With Wi-Fi, you can broadcast it to as many SoundTouch® speakers you have, or use the intuitive SoundTouch® app to explore integrated music services, set personalized presets, and enjoy different music in different rooms.

“SoundTouch systems have always been about delivering the very best way to enjoy streaming music at home,” said John Roselli, general manager of Bose® Wireless Speakers. “So they’re different than other wireless home music systems. They put all your music in one place, are easier to use than anything else available and now they can play whatever you want, whenever you want. SoundTouch systems like what you like, and the new, little SoundTouch 10 is a great way to get started.”

THE NEW, LITTLE SOUNDTOUCH® 10 SYSTEM JOINS GROWING FAMILY

The SoundTouch® family of products is the most comprehensive in the industry and today it welcomes the new, little SoundTouch® 10 system. It’s ideal on its own, you can add more over time, or mix and match with other SoundTouch® systems. The SoundTouch® 10 system joins the new one-piece SoundTouch® 20 and 30 Series III systems, and new SoundTouch® soundbars and home theater systems. They’re all friendly and compatible, they all talk to each other through walls and ceilings and now they all include Bluetooth and Wi-Fi.

• The new SoundTouch® 10 wireless music system is the smallest SoundTouch® system, measuring just 8.34″ H x 5.56″ W x 3.43″ D. It combines the new Unidome transducer — a 2.5″ powerhouse that produces the highest excursion for any transducer of its size in Bose history — with Bose’s own digital signal processing. The result is cleaner, deeper, and louder performance than any single speaker of its stature.

• The new SoundTouch® 20 and 30 Series III systems are the updated big brothers to the SoundTouch® 10 system. The SoundTouch® 30 Series III system is Bose’s best-performing one-piece solution, and the SoundTouch® 20 Series III system delivers rich, room-filling sound from a more compact system.

• New SoundTouch® soundbars and home theater system, including two soundbars, the SoundTouch® 120 and 130 systems; and a 5.1 system, the SoundTouch® 520 home theater system. They’re all immersive for movies and TV and double as wireless music systems.

• SoundTouch® takes you outside, too. A new, more compact and efficient SoundTouch® SA-5 amplifier powers weatherproof speakers for patios, balconies and backyards.

INSTANT MUSIC STREAMING AT HOME, EASIER THAN EVER

SoundTouch® systems are effortless — the easiest, most versatile home wireless music systems available today. With Bluetooth, they connect directly to your phone or tablet right out of the box, and even your friends can stream music from their devices to your SoundTouch® systems.

But unlike Bluetooth-only speakers, SoundTouch® can send whatever’s playing to multiple speakers at long range using Wi-Fi connectivity. SoundTouch® also has the world’s most popular music services built in — Spotify, Pandora®, iHeartRadio™ and Deezer. With a few taps, it transforms your phone or tablet into a powerful controller letting you stream different music in different rooms or the same songs everywhere. But there’s more freedom with SoundTouch® systems. Using the SoundTouch® app, you can set six personalized presets to any music service playlist, artist or internet radio station, and change them whenever you want. And every time you do, every SoundTouch® system in your home remembers them automatically. With corresponding preset buttons on each one-piece system and an included remote, your music is one touch away — no app needed. Charge your phone, text, read online, take a call, turn it off or never take it out. Filling the room with your tracks takes a second, as fast and simple as turning on a light.

The SoundTouch® connection is stronger and more reliable with less interference and drop-outs through new 802.11n dual-band Wi-Fi. The addition of 5 GHz compatibility also offers a better streaming option in crowded environments, like apartment buildings in the city.
“The home is one of the places where we want to deliver music fans innovative experiences,” said Jorge Espinel, VP, Global Business Development at Spotify. “This partnership with Bose enables us
to provide users with a ready-to-use music experience in the home, which blends Spotify’s favorite features and playlists with Bose’s innovative technology and incredible sound quality.”

“SoundTouch systems are a great example of what we care about,” said Roselli. “We obsess over the big and little details that no one else has, and that includes our integration of Spotify. SoundTouch® will let you play it through Bluetooth, from our app or theirs, or at the touch of a button. And that gives the millions of Spotify users all over the world more flexibility and control than they’ve ever had before.”

Pricing and Availability
The new Bose® SoundTouch® 10 wireless music system is Rs. 19,013/- and the new SoundTouch® 20 Series III system and SoundTouch® 30 Series III system are available for Rs. 33,638/- and Rs. 57,263/- respectively.

Bose SoundTouch® home theater systems are available starting at Rs. 110,138/-. All new SoundTouch® systems are now available at select authorized Bose dealers and Bose retail stores.

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