At a time when consumers are continuously looking for packing more storage into their next generation devices such as smartphones, tablets and phablets – the whole storage segment is going through an evolutionary phase. In such a scenario, Strontium Technology is positioning a number of innovations in order to cater to the next generation storage needs of its customers.
Vivian Singh, CEO, Strontium Technology India Pvt Ltd speaks with Zia Askari from ChannelDrive.in about the company’s current focus and its future plans.
How does Strontium look at the evolving space of storage for the end consumer space today? What kind of trends are driving more storage intake for today’s customers?
In this technological evolution, the digital space is expanding exponentially and thus the need for storage is rapidly increasing across the consumer segments which include both internal and external storage. As a result, Strontium products have been carefully tailored made for our customers daily requirements in just one product.
With the new devices supporting Ultra High Definition content, the overall expandable storage demand is growing both in terms of space as well as performance. Today consumers are looking for products with high transfer rates to work along with the HD devices. We have witnessed a massive shift of demand from lower capacity cards to the higher capacity cards.
Further to this, with the social media being ambivalent now, even tier-II and tier-III cities are sharing content like never before. This has increased demand of storage and an opportunity has arisen as well as challenge for manufacturers to provide the best solution to the consumers in the most efficient form.
We have continuously introduced products in this similar trend – expanding the storage capacity as well as improving the transfer rates for our SD cards. Going forward we will continue to bring technology driven high capacity and speed products in the smallest of form factors.
How is Strontium positioned to drive greater growth from these trends today?
As shared earlier, with the technology evolution, there is a data explosion happening at present, which is a great opportunity for us to introduce new products that satisfies the growing need of storage. 009ol.Also we plan to expand into non-memory products which are built around the idea of connected devices and it will indeed bring a new era in this space. This new product line is central to our growth plans in near future.
What kind of product and solution led innovations are likely to govern the storage market of tomorrow. What innovations can we expect from strontium?
At Strontium our endeavor has always been on bringing the innovative product utilizing the latest technology with best features and price to our customers. In this regards, the company is working towards further enriching the offering with a wider variety of products involving non-memory products.
We have proactively launched many first of its kind product in India which addresses the requirements of enterprises as well as individuals like Apple iDrive 3.0 for iPhone and iPad, NITRO UHS-I Cards with Type-Cadapters, On-The-Go USB 3.0 and many more. Strontium has always focused towards providing its customers valuable product at its best pricing. Currently, we are also in the verge of launching new product lines apart from our memory category.
With the government going bullish about making India as a manufacturing hub – how do you look at this as an opportunity? Are there any plans to establish manufacturing base in India?
Strontium always look out for opportunities where we can explore our expertise and bring in new products which will satisfy our customer needs. We have been watching the development in this space very carefully and are open to explore all options. There are still some policy matters on which we are awaiting for more clarity before taking any firm decision.
What is your strategy to grow in this evolving market?
Strontium as a brand always endeavor to be present in every space where our customers need us. With the growing demand of storage we ensure a unique positioning by bringing in new innovation with upgraded technology which is backed by providing a hassle free service.
Also being a trusted brand we try to bring in add-on value from time-to time by introducing combo offers in the form of mobility kits for our customers to hold on to their confidence and loyalty that they have bestowed upon us.
