Intartic, the licenced brand owners of the globally popular brands – Rock and Rock Space, has forayed into the Indian market and launched its first exclusive mobile accessory outlet in Delhi at 7 Ground floor, Mansarovar Building, Nehru Place.
The company aims to create a model that will allow shoppers to buy genuine and authentic products at their nearby local stores. In the near future, the company plans to open 5-6 more outlets at different locations across the country.
This state-of-the-art store will be equipped with genuine products from the Rock Space range and other leading brands of mobile accessories. A key differentiator here is the experiential aspect of the store, with live demos by trained staff. The store will also have an ‘Experience Zone’ where customers can check of the quality their mobile accessory and check the authenticity of the product.
The outlet was launched by Ramashish Ray, Founder & CEO – Intartic Engineering Pvt. Ltd. Eminent industry leaders – Sunil Dutt, President- Devices, Reliance JioInfocomm Limited and Pankaj Mohindroo, Founder & President Indian Cellular Association (ICA), graced the store launch event.
On the occasion, Ramashish Ray, Founder & CEO – Intartic Engineering Pvt. Ltd., said, “Counterfeit mobile accessories are increasingly becoming a menace to the consumers and are a hindrance to complete digital revolution. To counter this, Intartic has come up with its first store in India which offers only genuine products, with warranty for complete customer satisfaction. Products enjoy the benefits of local service support, sales infrastructure, production and R&D facilities and are at par with the latest state-of-the-art products globally. Its great to have partnered with Rajat Sinha – a industry leader as our first franchisee partner in this initiative.
Sunil Dutt, President- Devices, Reliance JioInfocomm Limited, commented, “The Rock Space mobile accessory store is a great initiative to ensure availability of genuine mobile accessories amidst the growing grey market in the country. I congratulate the entire Intartic team on this milestone and wish them great success.”
Pankaj Mohindroo, Founder & President Indian Cellular Association, said, “Counterfeit batteries and chargers can not only damage the cellphone but also be harmful to the users. It is essential that we spread awareness and promote the use of original products and accessories. The Rock Space store is a step in the right direction, and will be beneficial to the industry and consumers alike.”
The market for mobile accessories in India is steadily increasing due to an exploding smartphone market. According to industry estimates, mobile phone accessories market in India will reach a value of $3,545 million by the end of 2026, registering a growth of 10.4%. However, both sellers and consumers in the mobile phone accessories face tough challenges due to counterfeit production of branded accessories.
Rock and Rock Space are brands with a global footprint. Rock is the biggest third party accessories brand in China with more than USD 123 million turnover per annum. Started in 2009, the manufacturer of Mobile Accessories and digital peripherals based in Shenzhen, China, has witnessed an exponential growth since inception.
Rock has now got a dedicated portfolio for online sales while Rock Space has for offline sales with presence in top retail chains and stores. The company also has direct partner accreditation with top mobile brands of the world like Samsung, Microsoft and Huawei. The company plans to expand its distribution network through brick-and-mortar stores to be inaugurated in Delhi shortly.
