Smart Lighting: Industry Veterans Launch ‘Smart LED’ venture iBahn

Rajeev Chopra, former Philips India CEO and former Global CEO, Business Group Home, Philips Lighting BV, has announced the launch of a Smart LED Lighting venture – iBahn Illumination.

The company has been formed along with the core leadership team that includes Arjun Shahani, Kunal Chaudhuri, and Sudeshna Mukhopadhyay.

A brainchild of the team that pioneered LED Lighting in India, iBahn, which has raised its first institutional round of funding from Sequoia India, aims to disrupt the market with its brand of ‘Smart LED Lights,’ Svarochi.

Announcing the launch, Rajeev Chopra, Co-Founder & CEO, iBahn Illumination said “Our aim is to disrupt the market by offering a range of smart LEDs based on Bluetooth Mesh technology, which will enable users to control the intensity and colour of their lights through our easy to use Smartphone app. We believe the ‘Smart LED’ market is likely to be a ₹40,000 m ($600m) market by 2022. Our brand ‘Svarochi’ will offer innovative products that are high on functionality, easy to use, locally relevant and affordable.”

Speaking on the market scenario, Arjun Shahani, Co-Founder & COO, iBahn Illumination said “We envision that Smart LED Home Lights in India will replace ‘standard’ LEDs in the next 10 years. We are looking to leverage the team’s track record in execution and driving innovation at affordable costs to revolutionize the market, and have greater adoption of Smart LEDs in India.”

Abhay Pandey, Managing Director, Sequoia Capital India Advisors, said “Smart LEDs are the next frontier in lighting solutions. iBahn has identified a massive opportunity that exists in the LED Lighting market today and created a product that is easy to use and very locally relevant. Sequoia India is excited about partnering with this team in a high potential market.”

“Svarochi” is a Sanskrit word which means “brilliant appearance” and “own ray”. Svarochi Smart Lights aspire to make spaces beautiful creating the perfect lighting effect for every room and every occasion using your Smartphone. All aspects of the product, right from the software to design and technology are conceptualized, developed and manufactured in India. Aiming to become a ₹5,000 million company in six years, iBahn will roll out its offerings pan India in a phased manner.

iBahn will be launching a series of ‘Lamps’ and ‘Downlighters’ this month, with more to follow. These lights can be controlled through their app that will be available on Android and iOS.

ChannelDrive Bureau
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at

Recent Articles

Barco powers sound & light show at Nathdwara ‘Statue of Belief’

Barco, a global enabler in projection mapping and visualization technologies, has powered the spectacular projection mapping on the ‘Statue of Belief’, or ‘Vishwas Swaroopam’...

Gizmore partners with Optiemus to manufacture smartwatches in India

Gizmore, India’s Smart Accessories, Fitness Gear, and Home Audio brands, plans to sell over 1.5 million smartwatches in 2023-24 and capture a 5% market...

Tablet shipments grew in Q4 despite challenges: Canalys

The latest Canalys data shows that worldwide PC (including tablet) shipments fell 21% year on year in Q4 2022, to 105.6 million units. This...

Orica Taps Cognizant to Drive ESG Data Strategy

Cognizant has extended its relationship with Orica, a manufacturer of commercial explosives and innovative blasting systems, to deliver an ESG data strategy and a...

Fujitsu Unveils New Platform to Support Web3 Developers

Fujitsu has launched its "Fujitsu Web3 Acceleration Platform," offering a developmental environment as well as various service APIs based on blockchain and high-performance computing...

Related Stories

Stay on op - Get the daily news in your inbox