After smartphones, the next important screen for brands to target is smart TVs. In fact, we have so many smartphone brands who have forayed into the smart TV segment to increase their reach and cater to the multiple needs of tech-savvy consumers.
Before 2019, brands mostly focused on two factors while manufacturing smart TVs: screen size and affordability. But the game has completely changed in 2020. Today, the shops and showrooms are full of smart TVs that come equipped with newer innovations – innovations we have never seen or heard before.
To better understand these innovations and their growing importance in our lives, let’s check out the top five trends that we can expect from smart TVs in 2021:
AI x IoT
Have you ever noticed how a smart TV sends you recommendations on what you should watch next? It automatically analyses the apps, shows, or movies you watch the most to provide you with more suitable options. That’s AI in simple words.
IoT, on the other hand, is another new-age advancement that connects multiple smart devices to the internet and adds digital intelligence to them so that they can communicate with each other in real-time, without a human. For instance, any device, say a bulb that can be switched on and off using an app on your smartphone, is an IoT-based product. Smart wearables, smart speakers, driverless cars, etc., are all driven by IoT.
Now, just imagine how lethal would be a combination of AI and IoT. AI x IoT transforms your smart TV into an intelligent, interconnected center that enables you to control and operate all your other smart home appliances – be it an AC, refrigerator, or washing machine – through a single medium. That is your smart TV. You can picture this as the key to unlocking a world of opportunities and possibilities by going that extra mile and understanding customers’ evolving aspirations, and ultimately making their lives better and superior in all aspects.
Bezel-less Display
While slim and thin LCD and LED TVs were indeed a trendsetter in the last few years, brands have now come up with a new technology to break this trend. Today’s smart TVs sport a bezel-less display that not only gels perfectly with your home wall but also offers an impressive screen-to-body ratio for rich and immersive viewing.
Although brands started this trend by reducing the frame size, now they have completely removed it from the screen to make the TV stunning in terms of both looks and image quality compared to the traditional LED displays. On top of that, TVs with the bezel-less display also look perfect on the wall – just like a gorgeously-designed digital photo frame – and augments the home décor even when the device is off.
That’s the power of exceptional engineering and extraordinary product design, which today’s brands are increasingly embracing to change how we watch, listen, and play.
QLED
Most of us have already used LED/LCD TVs, and there is no doubt about their performance and looks. But gone are those days now. One of the newest innovations in the market brought to you by brands is QLED, where Q stands for quantum dot, and LED, as we all know, denotes light-emitting diode, which is the lighting system used in the TVs.
Long story short, quantum dots enable LED screens to produce more heavily saturated colors with more precision than the ordinary amalgamation of white LEDs and color filters. Basically, it is designed to enhance the color and brightness of conventional LCD devices to offer a premium and immersive viewing experience to users.
Google Assistant
To take the TV viewing experience to another level, all smart TV brands now pack their devices with Google Assistant. This means you can directly give your smart TV commands to play your favorite TV shows and movies without relying on traditional remote sets. You can also access other Google services through the TV itself, including Google Search, Photos, Maps, Calendar, etc. In short, your TV is another version of your smartphone, but with a bigger and better viewing experience.
Video Calling
Video calling is not new. We all have been using this feature on our smartphones and laptops, mainly to conduct virtual meetings or just to interact with friends and family. Brands realize its importance in our daily lives while also noticing how small the overall experience is.
As a result, they have introduced a video calling feature on smart TVs to offer users a magnified video experience while interacting with each other. This technology is also being adopted in the healthcare industry to improve comfort and quality of care for patients through smooth and seamless in-room video calls with doctors, family members, and friends.
While these are just a few trends that we expect from the upcoming smart TVs in 2021, the possibilities in this segment are simply much more than we can ever imagine. With brands exploring and experimenting with new technologies, we can hope for a future that is full of cutting-edge innovations designed to smarten our lives further.
