Noida based Super Plastronics is moving at a rapid pace when it comes to targeting the Smart TV space – the company’s Kodak LED TVs and upcoming products are setting new benchmark of quality and attracting new age channel partners into its business ecosystem.
Avneet Singh Marwah, Director and CEO of Super Plastronics Pvt Ltd, Kodak HD LED TV, India interacts with Zia Askari from ChannelDrive.in about the company’s current strategy and future plans to further penetrate in the Indian market.
Please share details about Super Plastronics and its journey from its inception?
Super Plastronics Pvt Ltd (SPPL) is a manufacturing concern established in 1990 with its Head Office located in Noida. Its initial business was plastic injection moulding, started under a shed, which then graduated to manufacturing of CRT TV’s and to LED TV’s till date. We were one of the largest manufacturers of CRT TV cabinets in the 90’s and early 2000’s.
Today, we are one of India’s foremost OEM’s in CRT and LED television. We have 3 manufacturing plants in India located in Noida, Una and Jammu. We have an employee strength of over 1000 across India and are expanding as we grow.
What is the channel strategy of the company and how are you planning to expand in terms of adding more channel partners?
We are actively looking to tie up with retail partners across India and have been successful with brands like More (Aditya Birla), Airtel and Max Hyper Markets. Albeit, we are still expanding our horizon when it comes to offline market and are joining hands with new distributors/ dealers every day.
What are your current priorities for the Indian market? What kind of product innovations can we expect from the company in the coming months?
We are looking forward to introducing 4K televisions in the Indian market and are working on introducing big screen sizes, early next year.
We are currently focusing on our Smart TV’s. Kodak in India is also looking to grow the segment exponentially by the end of the year 2018.
What are the growth prospects for the organisation in the consumer electronics space? What are your plans for the next two years?
Growth prospects for the company are in the form of Smart TV’s and continuously evolving technology. We are highly focused on developing R&D for television technology in India. We aim to capture a good market share by the end of the year 2018 and make our presence known across the country.
What are the latest trends in the industry and how they will impact the market?
The average selling size in India is 32 in rural and 40” in urban market. We can see that the demand for bigger sizes having started increasing, as the prices are becoming more affordable. By end of 2020 the average size will become 50”, and it will be not wrong to say that soon, 80% of the market share will be smart TV.
Technologies like 4k and OLED have a long way to go in India. They come under minimum segment and these technologies are still mature in the Indian market. The availability of the content is very limited for these technologies. However, we expect that by 2022, half of the world will convert to 4k TV.
How has Kodak TVs been able to contribute towards the Make in India initiative?
We, as a manufacturing concern, are based out of India and all our products are manufactured in India, hence we promote the Make in India initiative in a big way.
How did the online channels like Flipkart helped Kodak TVs establish themselves in India?
We introduced KODAK HD LED TV’s online last year therefore the e-commerce market has a major role to play in our sales market. Online channels such as Flipkart have helped us enourmously since these are well established and give a boost to our brand name by promoting it digitally.
What is the impact of GST roll out on the consumer electronics segment and what is Kodak’s thought on the same?
The price of television sets has gone up by 5-6 % from 1st July, with the GST council recommending a 28% tax on the same. We do expect a heavy impact on sales for the first 2 months post GST, but are optimistic about the fast-approaching festive season and hoping that sales will pick up again.