ADTRAN Launches its Updated Channel Partner Program

Resellers and distributors realize enhanced benefits from expanded solution and sales resources

ADTRAN, Inc., a provider of innovative networking solutions for businesses of all sizes, has launched its updated ADTRAN Channel Partner Program.

The new program will simplify business processes, increase profitability and empower resellers and distributors to develop best-in-class solutions specific to their market and customers and drive greater revenue.

Partners and Channel Partner Community

ADTRAN is fully committed to its partners. Their dedicated team enables resellers and distributors to lead with the right solutions and present the best return-on-investment for their customers,” said Dan Wild, Senior Director of Strategic Relationships at Jenne. “We chose ADTRAN as a partner because they provide the expertise and experience needed to expand our mutual customers’ solutions portfolio.”

The new Channel Partner Program architecture has been simplified from five partner levels to two, with each level offering tailored benefits. Partners can join at either the Authorized or Premier level, with both providing access to a wealth of networking expertise that can be channeled into new revenue creation.

Furthermore, ADTRAN’s rejuvenated program makes it easier for partners to sell complete ADTRAN solutions with new financial incentives, co-branded marketing collateral and access to world-class technical support, both before and after the sale. In addition, ADTRAN’s new program offers promotions and significant discounts on its enterprise connectivity solutions and empowers partners to directly influence ADTRAN product roadmap and services offerings.

“ADTRAN’s goal has always been to deliver a simple, smart and profitable program to the entire partner ecosystem. We believe the new ADTRAN Channel Partner Program achieves this,” said Jim Teeter, Regional Vice President, SS&E Sales and Channel Distribution at ADTRAN. “These updates, along with some exciting new products purpose-built for this segment, are proof of our commitment to supporting our partners. We look forward to many more exciting updates to come as we continue to build efficacious and rewarding alliances.”

ChannelDrive Bureau
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at

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