DOEL International was founded in 2015 to provide innovative ICT, Mobility & CE products & services to the organizations and end users. DOEL has its R&D Centre in Taiwan and state-of-the-art Contract Manufacturing facilities in Taiwan, PRC and India.
With a pan-India distribution network, DOEL enables IT & Telecom organizations to establish, sustain and grow in the challenging conditions and competition in the Indian IT & Telecom market. the company is introducing quite a number of innovative products in the Indian market.
Sudip De, Director, Doel International Pvt Ltd speaks with Zia Askari from ChannelDrive.in about the company’s current focus and how it is brining innovative products in the Indian market.
What is the different range of products DOEL offers?
DOEL provides innovative ICT, Mobility, and CE products & services to the organizations and end users. DOEL brings the latest technology and forward looking innovations to the customers to transform their lifestyles as never before.
As our motto is to bring the future technology today, DOEL brings in exclusive range of products such as Portable Power , Card Feature Phone, VR Box and VR Head Gears, Wearable’s – Smart Bands and Watches, Bluetooth Speakers and Electric Scarf commonly known as Personal AC which is a new concept in our Indian market.
Personal AC Being Introduced by DOEL
What is the exclusivity about DOEL Products?
DOEL brand signifies ambition and hence we target to exceed the expectation of our consumers by launching newest technologies and concepts. Doel has launched Hot and Cool e-Scarfs commonly known as Personal AC. This is a wow product and people go gaga after experiencing it.
We have a mid-range VR which takes Virtual Reality to the next level. Card Feature Phone is a new concept for Mobility which is being embraced by the youth of the country. Our Smart Watch is a mobile in itself. Hence, as DOEL, we shall strive to be known as a brand which thinks out of the box.
How important is Channel Community for the company today?
Our Channel Community acts as a backbone to our sales and distribution of our company and is very essential for us. Without it, Doel is nobody. They are our arms and legs in providing greater value products to our consumers providing us with greater efficiency, profitability, consistency and productivity. In the coming time we intend to work with at least 500 channel partners across India and grow our business effectively.
What challenges do you face in the market globally?
A key to successful business is offering different products and services for which customers have a compelling need .These days we see that there are too many homogeneous products available in the market with diminishing margins.
Usually it becomes a trend every year globally for a particular product. Everybody runs after the same product and then dumps it after a successful run. Keeping up to consumers needs and interests is a major challenge across any market in the world. Hence we hope that we continue to get such exclusive &innovative products which interest our consumers and we shall be known for such products.
What is the major role played by Channel Partners in the distribution network? /What is the Channel Strategy that Doel follows?
Channel Partners stands as a pillar to our organization and helps in reach, and efficiency. DOEL follows a multi-level channel network for distribution. We have NDs and RDs who then invoice to the resellers / retailers. We have different models for traditional channel and ecommerce networks and both these channels are our mediums to reach to the end user. Traditional Channel helps us to reach to the retail point. The walk in customers can have a touch and feel of the product before they influence the purchase decision.
What role does e-Commerce plays in enhancing business?
In this country of 1.3Bn People, e-Commerce is a boon. We are able to reach to the remotest of places quickly through ecommerce in no time after launching a product. In fact at certain times, we see more sales happening at up country markets than metros. It gives us a platform to show case as many products as we want and gives every consumer an equal opportunity to buy the product irrespective of his economic status and region. We are amazed to see the growth in e-Commerce. It’s been our engine driver and the growth catalyst.
What are the Key strategies for sales and customer acquisition?
We believe in giving the customer value for money with new technology. To attract more customers we build quality relationships. According to McKinsey, “70% of buying experiences are based on how the customer feels the way they are being treated.”
What are your big priorities for India today?
DOEL is looking at the Indian market with great opportunity and the most important priority which we have is to consolidate the six categories that we deal in, enhance our Channel Structure, provide excellent post sales services and ensure the best of technologies to DOEL Consumers in India. Also, to ensure that maximum people see and feel our different range of products across the whole nation. DOEL aspires to be a brand of desire.
