ShareChat, Indic language social media platform has partnered with Audible Magic, the provider of rights management and automatic content recognition (ACR) solutions.
ShareChat chose Audible Magic for its comprehensive reference registry containing over 40 million registered works representing global and local music from across the world. Audible Magic is considered the gold standard for content identification and will enable ShareChat to proactively address both licensed and misuses of copyright media.
“With a growing community of users and the large magnitude of fresh new content created every day, ensuring copyright protection is an important goal at ShareChat. With the addition of Audible Magic audio fingerprinting technology, we look forward to a partnership which will help us achieve that with their expertise in automatic content recognition solutions.” said Berges Y. Malu, Director, ShareChat
ShareChat is a first of its kind language-focused social platform for emerging markets with more than 15 languages currently supported. With a community of more than 160 million monthly active users who generate almost 2 million content posts daily, the platform is the largest repository of Indian language content. The platform has also launched a short video platform, Moj in July 2020, and has now over 80 million monthly active users.
Every month, Audible Magic searches billions of files looking for copyright content registered by over 140,000 record labels and music publishers. Its comprehensive reference registry contains tens of millions of registered works representing music from over 150 territories, with hundreds of thousands of new tracks added each month. Search results operate on files as short as five seconds and typically complete in one second or less, with virtually zero false positives, which is key to scaling, automating, and ensuring a smooth user experience.
“We are pleased to help ShareChat proactively identify authorized and unauthorized use of copyrighted music,” said Vance Ikezoye, president and chief executive officer at Audible Magic. “ShareChat is a great example of a platform that strives to be a good partner with the music industry.”
