ShareChat has fully migrated its infrastructure to Google Cloud. The move enables India’s largest regional social media platform to scale its business, improve efficiency, reduce costs and enhance the overall performance of the app that serves more than 60 million monthly active users in 15 different Indian languages.
ShareChat heavily relies on IT infrastructure, given the high-intensity data and high volume of content and traffic the platform generates, such as posts, likes, views, and followers.
A large proportion of its active users hail from Tier 2 and 3 cities, with the majority of them relying on 2G networks. Hence, minimizing the impact of mobile bandwidth and delivering a great experience for users of the app are the most critical business needs for ShareChat.
In April 2020, the company decided to migrate to Google Cloud to enable it to successfully scale and achieve its customer service goals. The mammoth migration from ShareChat’s incumbent cloud platform to Google Cloud took place amid the COVID-19 crisis, and required the company to undertake a careful analysis, planning and execution of a comprehensive organizational and technical strategy to meet its business needs.
Bhanu Pratap Singh, CTO, ShareChat said, “Google Cloud was our cloud partner of choice given its superior technology, secure and high-performing infrastructure, and cost effectiveness. We were also able to build a high degree of trust with Google’s team that made this seamless migration a reality. Developers want tools that can accelerate and improve the app development cycle. Google’s advanced tools and integrated offerings like Cloud Bigtable, Cloud Spanner and Kubernetes are aligned well with our requirements.”
Venkatesh Ramaswamy, VP of Engineering, Sharechat added, “The Google Cloud ecosystem is so simple to use and yet can help solve complex problems. We made the decision to move and standardise on Google Cloud because we believe this will help us build better future technologies. The advances we have been able to drive with reliability, scalability and observability from day one have also been a major plus.”
Karan Bajwa, Managing Director, Google Cloud India said, “We are delighted to partner with ShareChat on its digital transformation journey, and to help the company implement the world-class scalable and reliable infrastructure that will continue to enable it to deliver innovative and secure cloud-based services to millions of ShareChat users nationwide.”
