Unicommerce, India‘s largest e-commerce focused SaaS platform, is now further strengthening its foothold in the Middle-east market with setting up operations in Saudi Arabia.
The company is already a market leader in India and with its expansion plan and roadmap set in motion for the middle-east, the company aims to increase its international business and double its contribution to the overall company revenue by next year.
Unicommerce is committed towards international expansion and the company announced its South-East Asia operations last month and is consistently growing its customer base in Vietnam and Philippines. Post commencement of operations in the Middle-East (Dubai) in 2018, Saudi Arabia became the ideal choice for the company considering its rich economy and its growing internet user base and e-commerce market growth. Unicommerce has recently onboarded companies like Advanced ICT Innovation Group and Safebox in Saudi Arabia and plans to add a lot of other leading brands of the region.
According to Statista, the e-commerce market in Saudi Arabia is expected to show an annual growth rate (CAGR 2020-2025) of 6.6%, resulting in a projected market volume of US$ 8,697m by 2025 and user penetration is expected to hit 92.5% by 2025. These promising growth numbers showcase the immense growth potential in the region. Unicommerce brings along its expertise from the India market, which will enable them to expand and build a strong foothold in the region. Unicommerce platform offers 100+ integrations which include some of the leading global marketplaces, ERP and POS, which allows sellers to seamlessly integrate it with their current system.
Speaking on the expansion, Kapil Makhija, CEO, Unicommerce said “With a strong foothold in India, we are happy to expand further in the Middle-East. The Middle-East region is witnessing a similar growth pattern like India. We understand the nuances and challenges faced by e-commerce companies and e-tailers in an emerging e-commerce market like Saudi Arabia and will provide them with best-in-class software solutions which will enable them to improve business efficiency and help them grow at a much faster pace. Middle-East and South-East Asia are the two important regions for Unicommerce in our international expansion strategy and will be key to our overall growth trajectory in the e-commerce segment. We will be hiring more people in the region to support our growth plans.”
Unicommerce is planning to deepen its presence in Middle –East and South-east Asia with almost 300% growth in its international customer base. The company is one of the few successful SaaS start-ups from India which has been able to establish its niche in India with the aim of simplifying e-commerce selling across the globe. The company is a market leader in e-commerce SaaS platform processing over 20% of India’s e-commerce volumes. Unicommerce stands commitment to its endeavour of simplifying e-commerce selling. The company recently did a first-ever webinar session for consumers in the Middle-east market.
Unicommerce is uniquely positioned to provide e-commerce supply chain technology cloud solutions to help industry players of all sizes to manage their business efficiently. The company offers seamless integrations across marketplaces, shopping carts, logistics providers and ERP solutions, making it one of the most sought after SaaS platforms of India. It processes 700k+ order items per day, amounting to US$ 2.5 Bn+ GMV for over 10,000 registered customers across India, Middle East and Southeast Asia. The 100+ seamless integrations across marketplaces, shopping carts, logistics providers and ERP solutions, make it a one of the sought after SaaS platforms of India.
