TZ APAC, an Asia-based public blockchain consultancy supporting the Tezos ecosystem, has been appointed to advise KoineArth, the Singapore-headquartered startup behind enterprise-grade NFT platforms, marketsN, on its public blockchain strategy and implementation.
TZ APAC will support KoineArth through strategic advisory, project management, development resources as well as marketing and public relations support, as it launches marketsN. marketsN is powered by the Tezos blockchain, with Tezos India supporting its technical implementation.
“We are proud to be working with KoineArth on marketsN, one of the world’s first enterprise-grade NFT platforms that operate in an eco-friendly way. As it is built on Tezos, one of the first proof-of-stake blockchains, it operates at efficient energy levels and provides a clean NFT solution, aligning strongly with global sustainability efforts for all businesses,” said Scott Littlewood, Head of Business Development and Operations at TZ APAC.
“Tezos India is proud to have provided technical assistance to KoineArth in building their project on the Tezos blockchain. KoineArth will be a great example for other companies and corporations in India and outside the region on how businesses can use a decentralised and public blockchain, such as Tezos, to empower their businesses without compromising environmental and sustainability policies, which seems to be the case with many proof-of-work blockchains. We look forward to helping more companies to leverage the value proposition that Tezos has to offer.” stated Om Malviya, President of Tezos India.
KoineArth’s marketsN platform is designed to enable enterprises to digitise and attach immutable metadata to key documents and products in the form of NFTs (non-fungible tokens). The enterprise-grade NFTs are used to ensure proof-of-ownership, transparency and a full-record of any transaction history, to provide greater traceability, visibility and authentication, ultimately facilitating more seamless and trustless trade between parties.
Enterprises can also issue publicly verifiable “product passports”, which act as a digital record of any product, from cradle to grave including information such as invoices, current ownership, warranty claims, and service records.
marketsN’s enterprise-grade NFTs can also be used to establish greater compliance across Environmental, Social and Governance (ESG) standards, by allowing for greater accountability and traceability across the supply chain and inventory management, and invoicing. Furthermore, the energy efficiency and reduced carbon footprint of the Tezos blockchain ensures that enterprises can use the marketsN platform, without compromising any sustainability objectives.
“NFTs are synonymous with the digital art space,” said Dr. Praphul Chandra, founder, KoineArth. “KoineArth has taken the innovation of NFTs one step further into sustainable finance, by incorporating it into the marketsN platform, servicing enterprise supply chains. Per our namesake, KoineArth, we intend to deliver enterprise blockchain solutions globally that help support a sustainable future, by using more energy-efficient blockchains such as Tezos, which utilizes a proof-of-stake model.”
