Canon India has launched the highly anticipated EOS 5D Mark IV, offering professional photographers and filmmakers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.
Built upon the capabilities of the EOS 5D Mark III, the EOS 5D Mark IV features the latest imaging technologies and the best attributes from premium EOS models like the flagship EOS-1D X Mark II to create the ultimate shooting experience for users.
Equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptional performance in both stills and video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs will empower photographers with greater control when creating and capturing their shots.
Speaking at the launch, Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”
Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India commented, “Since 2005, the EOS 5D series has been redefining imagery and has become an industry benchmark. With the launch of EOS 5D Mark IV, Canon raises the bar yet again. Featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p, the EOS 5D Mark IV is sure to impress all”.
Professional 4K movie and image quality
The EOS 5D series has always been lauded for their impeccable video capabilities. The EOS 5D Mark IV takes this to the next level with its ability to shoot Digital Cinema Initiatives (DCI) 4K movies, providing users a more accessible camera equipped with some of the key features that the flagship EOS-1D X Mark II is well-loved for.
With the EOS 5D Mark IV, users can shoot 4K movies at a smooth frame rate of 30p, with resolutions of up to 4096 x 2160 and an aspect ratio of 17:9 that matches cinema screens. The camera can also shoot in Full HD quality at 60p, and up to 120p for HD quality videos. Footage shot in DCI 4K format can be used for various commercial purposes such as in cinema, or broadcasting. Users will have the flexibility to shoot videos in MOV format for movie productions, or MP4 format which supports a wide range of usage scenarios, including uploading onto social media sites. In addition, the EOS 5D Mark IV is able to transmit, play and channel video files at uncompressed full HD quality when connected through a HDMI interface.
The EOS 5D Mark IV Dual Pixel CMOS AF also allows for the same high-speed, smooth phrase-difference detection AF system found on the EOS-1D X Mark II. Users can focus on subjects with a quick tap on the touch screen LCD, while the Movie Servo AF will automatically track the subject throughout. Focus adjustment speeds and sensitivity can also be customised to suit users’ preferences. Finally, the Dual Pixel CMOS AF technology coupled with an STM lens allows for smoother focusing during video recording.
The EOS 5D Mark IV will be available at the price of
EOS 5D Mark IV Body: Rs.254 995.00
EOS 5D Mark IV (w/EF 24-105mm f/4L IS II USM): Rs.324 995.00
EOS 5D Mark IV (w/EF 24-70 mm f/4L IS USM): Rs.306 995.00
