Keeping in mind huge opportunities from IPification of surveillance technology, Sweden based Axis Communications is looking forward to expand its channel partner base in India.
Even though, there is a huge installed base of analog cameras in the country, moving forward there is huge potential coming for IP based cameras and next generation surveillance solutions.
“Today, there is a large base for analog cameras but there is a huge demand for IP cameras now. People realize the importance of true next generation technology that IP based surveillance bring in. keeping this demand in mind, we are looking forward to expanding our channel partner base in India. We would be looking at tier 2, tier 3 and tier 4 cities for this channel expansion,” explained, Sudhindra Holla, Country Manager, Axis Communications India.
At present, the company has a fairly established distribution ecosystem in the form of Ingram Micro, Anixter, Inflow Technologies and ADI. While the company is looking at any change in the way it will distribute its products, it is surely looking at increasing its channel base in smaller locations of the country.
“Our distributors are doing a wonderful job for us. Ingram is giving us deep penetration in the market, Anixter is putting a lot of focus towards infrastructure partners and Inflow has its own uniqueness. All these players are working towards enhancing our coverage. At present, we have 1600 partners working for us. And if we look at the Indian channel space, there are more than 5000 channel partners working in the surveillance space who can potentially partner with us,” he added.
In today’s scenario, more and more organizations across multiple set of verticals realize the importance of video surveillance and are becoming aware that video surveillance can go beyond security and can be used to gain valuable insights into employee or customer behavior.
Axis has already started catering to this market segment. For example, Café Coffee Day has installed Axis surveillance solution for monitoring their entire 500 outlets in India. The company is also analyzing the data collected and using it for enhancing its customer service management.
