RSA Updates RSA SecurWorld Partner Program

Recently, RSA, the Security Division of EMC has announced enhancements to the RSA SecurWorld reseller program providing an ongoing framework to facilitate profitable relationships among its channel partner ecosystem.

The changes to the new program are intended to make it easier than ever before for resellers to learn about, and sell RSA’s portfolio of leading-edge technology by increasing the depth of enablement, tools, and support available.

A key component of these enhancements is the revamped RSA SecurWorld Academy training program, which now leverages online sales and presales curriculums and encompasses solution whiteboards, product demonstrations, and role plays. In addition to being equipped with these training resources, channel partners have access to a range of revenue opportunities ranging from product sales, recurring revenue from maintenance, professional services, training and customer support. This is in addition to multiple financial incentives that RSA SecurWorld partners enjoy based on achieved tier status.

RSA SecurWorld 2014 program includes the following updates:

Fast Track to Success

RSA is moving from a five-tier model to a four-tier model. In addition, the names of the partner tiers within RSA SecurWorld program have been changed to Platinum, Gold, Silver, and Authorized, in alignment with channel partner programs at RSA parent company EMC.

New RSA SecurWorld partners will enter at the Authorized Tier to make it easier for resellers to comply with upper tier requirements, while ultimately fostering a greater percentage of positive movement within the program.

Speaking on this development, Navin Sadhwani, RSA Head of Channel and Commercial Business, India & SAARC, said, “RSA aims to foster partner relationships that are lasting and mutually beneficial. The newly enhanced program is intended to bring even more value to our channel partners. Newly tier model provides the ability to help our partners elevate their tier status, and gain greater benefits. Additionally, comprehensive training through RSA SecurWorld Academy and the broad scope of resources now offered helps our channel partners gain a thorough understanding of the value of RSA’s solutions is and equip them for continued success.”

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