Dow Jones, a global provider of news and business information, and Infosys, a global enabler in next-generation digital services and consulting, has announced the rollout of a new and enhanced WSJ Preference Center featuring updated controls to help subscribers customize their digital experience.
These expanded personalization choices now available at https://www.wsj.com/preference-center/ enables users to tailor their digital experience, thereby improving relevancy and surfacing reporting and insights they don’t want to miss.
Dow Jones leveraged its partnership with Infosys to design and build the updated preference center to save decision makers time while offering them greater control. Using analytics and machine learning, these solutions help match subscribers’ unique context and key interests with WSJ news, analysis, and data with content recommendations most relevant to them.
“Infosys has been a key technology partner in deploying successful solutions that enhance users’ experience accessing WSJ content,” said Daniel Bernard, Chief Experience Officer, Dow Jones. “We provide solutions to help people make decisions–and help decision makers save time–and these new customization options will help do just that.”
“Our clients, across industries, are seeing how technological innovation is fueling the desire for more immersive human experiences. We are working with businesses globally, as they look to deeply personalize and contextualize experiences for their customers,” said Ashiss Dash, EVP and Global Head- Services, Utilities, Resources and Energy at Infosys. “We are delighted to be working with Dow Jones in bringing experiences to life that add value for their subscribers.”
