Kotak Mahindra Life Insurance Company Limited (Kotak Life) is advancing its digital transformation journey to make life insurance experience more personalised for their customers. As part of this broader digital transformation journey, Kotak Life has announced a strategic partnership with global growth invention company DEPT® to build a next-generation AI-powered digital platform ecosystem that strengthens agility, intelligence and scale, across its digital engagement platforms.
Sourabh Chatterjee, Chief Technology Digital Transformation Officer, Kotak Life said, “At Kotak Life, our customers are at the forefront of all our technology initiatives. In the era of AI, there will be a paradigm shift in CX becoming more and more personalised and brands need to build and scale platforms to deliver this seamlessly for all their customers. Transitioning our customer facing assets to a cloud-native, headless architecture along with NLP powered interfaces aligns with our vision of enabling AI across our life insurance value chain. We have partnered with DEPT® on this journey. In DEPT®, we found a partner who understands that this is a critical component of our broader business transformation. Through this partnership with DEPT®, Kotak Life will transition to a cloud-native, headless architecture powered by Adobe Experience Manager (AEM) Cloud Services.”
To accelerate this transformation, the collaboration will leverage an Agentic Development approach to expedite content migration and code development. This methodology directly aligns with Kotak Life’s internal vision of deploying AI agents to optimise platforms and processes. This synergy fits perfectly with DEPT®’s own proprietary Agentic Development Platform roadmap, allowing both teams to co-innovate and maximise development efficiency.
Himanshu Mody, Head of India, DEPT® said, “Our deep relationship with leading BFSI brands and a proven track record of successful go-lives reflects the enterprise expertise we bring to digital transformation. We are thrilled to partner with Kotak Life to architect a cloud-native, headless ‘digital backbone’ that provides the scalability to innovate faster and scale at pace. By blending our Agentic Development capabilities with Kotak Life’s forward-thinking AI vision, we are not just accelerating code and content delivery but setting a new benchmark for tech-driven agility in insurance.”
The project will focus on accelerating direct customer acquisition through an optimised UX, driving measurable business growth while ensuring the highest standards of digital inclusivity via WCAG 2.1 compliance.
