Samsung Electronics has announced the expansion of its partnership with Toyota Motor, one of the world’s top-selling automakers, which will bring Samsung’s Smart Signage solutions to additional Toyota dealerships in key markets. This expansion follows the successful large-scale digital transformation of 1,250 dealerships across 40 countries completed in early 2025 in Europe.
As car buyers increasingly move between online research and in-person visits, the partnership aims to create a seamless and connected customer journey by transforming traditional dealerships into dynamic, digitally enhanced environments.
“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display (VD) Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We’re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.”
Enhancing the Toyota Dealership Experience
Samsung has already deployed approximately 23,000 Smart Signage displays in Toyota dealerships across Europe, the Middle East and the Commonwealth of Independent States (CIS), marking one of the company’s most comprehensive commercial signage projects to date.
A range of Samsung touchscreens and indoor LED displays are installed across key areas of Toyota’s digital dealerships, including reception, consultation booths, vehicle display zones and customer lounges. These products include the QMC Series, a 4K UHD display lineup ranging from 43 to 98 inches, featuring a non-glare panel, uniform bezels for seamless portrait or landscape use, and EPEAT1 Silver certification for environmental performance.
Toyota digital dealership customers can browse vehicle models, view product specifications and explore available offers directly through Samsung Smart Signage displays. Touch-enabled interfaces allow for real-time customization, helping visitors build their ideal vehicle configuration on screen. These digital tools support a more interactive and efficient shopping experience, enabling staff to shift their focus from routine product explanations to more personalized customer conversations.
Remote Management With Enterprise-Grade Security
All digital dealership displays are supported by MagicINFO™, Samsung’s all-in-one remote device management solution, which enables Toyota teams to monitor screen performance and troubleshoot issues across its display network from a centralized dashboard. This setup helps control hardware, minimize downtime and ensure consistent display operation without the need for on-site support.
Built with enterprise-grade safeguards, MagicINFO is certified under ISO/IEC 27001:2022 and ISO/IEC 27701:2019 by the British Standards Institution (BSI),2 underscoring Samsung’s commitment to secure and privacy-focused digital signage management.
“Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey,” said Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “There are multiple stages to the car-buying journey, and we must communicate the right information at the right time to deliver a great customer experience. The ability to remotely manage our displays in real time through MagicINFO has greatly increased customer engagement across our digital dealerships.”
