Bose Corporation, the world-renowned premium consumer audio company—best known for its iconic noise-cancelling headphones, earbuds and portable speakers—has appointed Nexxbase Marketing Pvt. Ltd. as a distributor for its online and digital retail channel in India.
Nexxbase, the parent company of one of India’s most well-known smartwatch brands, Noise, brings extensive experience in building brands in the digital space and a strong understanding of India’s rapidly evolving e-commerce ecosystem.
The partnership will help Bose connect with the country’s growing segment of discerning Indian tech savvy consumers seeking premium audio solutions online. Whether for work, entertainment, or wellness, premium audio has become a key part of daily life—and Bose is well-positioned to meet this demand through strengthened digital reach.
“We are excited to be appointed as a distributor for Bose’s online business in India,” said Gaurav Khatri, Director, Nexxbase Marketing Pvt. Ltd. “Our strong digital-first approach and consumer insight will help bring Bose’s iconic products closer to today’s connected consumers. This partnership is a testament to our shared values of innovation, quality, and delivering outstanding consumer experiences.”
Through this partnership, Bose and Nexxbase aim to elevate the premium audio experience for Indian consumers via trusted digital platforms, while continuing to build Bose’s legacy in the market.
Nexxbase Marketing Private Limited is the parent company of Noise, India’s leading smartwatch brand. Established on September 24, 2009, the company is headquartered in Gurugram, Haryana. Nexxbase brings extensive experience in building digital-first brands and a deep understanding of India’s rapidly evolving e-commerce ecosystem, with leading brands like Noise & Luna Ring under their portfolio.
Nexxbase’s journey is rooted in innovation, agility, and a passion for creating products that blend technology with lifestyle. Nexxbase is redefining how Indian consumers engage with industry-forward technology, making it more accessible and purpose-driven.
