Simplifai taps Tech Data to drive GTM in APJ

Tech Data, a TD SYNNEX company, has announced its strategic partnership with Simplifai – an AI (artificial intelligence) solutions expert.

Through this partnership, Tech Data will be offering Simplifai’s state-of-the-art automation solutions in key markets across the Asia Pacific and Japan region, enhancing its comprehensive portfolio of AI solutions and cloud-native technologies.


With the collaboration, Simplifai’s innovative all-in-one platform for intelligent process automation, Simplifai Studio, will be available in Singapore, Malaysia and India. Simplifai Studio is a user-friendly AI platform that can automate work processes with ease. It can configure and train an organization’s own bots without coding and with minimal effort, resulting in higher work productivity in just a few weeks.

Bennett Wong, Vice President, Advanced Solutions – Modern Data Centre Analytics, Tech Data Asia Pacific and Japan said, “AI solutions have become essential in improving processes and business decisions, enabling organizations to keep up with market viability. By 2026, AI-driven features will be embedded across business technology categories, and 65% of organizations will actively use such features to drive better outcomes1. To accelerate AI adoption across the IT ecosystem, we are proud to partner with Simplifai and introduce their innovative, simplified and accessible AI solutions. This partnership will empower our partners and their end-users to navigate complex AI environment challenges and ultimately help them to stay ahead in the competitive technology landscape.”

Simplifai Picks Tech Data

With Simplifai Studio, businesses can manage time-consuming and repetitive tasks quickly. In the Studio, they will be able to delegate these tasks to Digital Employees – Simplifai’s customizable AI solution, comprised of individual modules such as Emailbot, Documentbot, and Chatbot. These Digital Employees can perform a variety of actions in different work areas ranging from front to back-end via Intelligent Process Automation, facilitating the delivery of excellent customer support and enhancing the customer journey for businesses.

“We are delighted to be partnering with Tech Data to accelerate our go-to-market in the Asia Pacific and Japan region,” said Bård Myrstad, CEO of Simplifai. “We look forward to helping more businesses achieve outstanding results in automating customer dialogue by leveraging our unique, AI powered solutions. We believe that our offering aligns perfectly with the high requirements of the upper segments of the automation market, also in increasingly important areas such as regulatory compliance, data privacy and IT security.”

ChannelDrive Bureau
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at

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