Yotpo, an e-commerce marketing platform, has announced a multi-year partnership with Shopify, the global commerce platform with more than 1.7 million merchants in the world.
Supported by Shopify’s strategic investment in Yotpo, this platform partnership will accelerate Yotpo’s growth and product development, enabling merchants to better connect with their customers and grow their businesses through tools. and innovative marketing solutions.
Yotpo and Shopify enter multi-year platform partnership. Accelerated by a strategic investment by Shopify, the eCommerce leaders will co-develop innovative marketing solutions that help brands deepen customer relationships.
Yotpo and Shopify enter multi-year platform partnership. Accelerated by a strategic investment by Shopify, the eCommerce leaders will co-develop innovative marketing solutions that help brands deepen customer relationships.
This strengthened alliance will position Yotpo as one of the first launch partners for new Shopify development features. As such, Yotpo aspires to develop cutting-edge technologies that will help merchants of all sizes stand out in a competitive landscape.
Combining their product development roadmaps, the two companies will strive to develop seamlessly connected shopping experiences between touchpoints and improve the direct relationship between merchants and their customers.
Tomer Tagrin , CEO of Yotpo, said: “This new platform partnership is an important milestone in our business journey, in our long-standing relationship with Shopify, and in serving our customers. With the launch of SMS marketing on the Yotpo platform last year, we are now bringing five leading products to Shopify merchants. We look forward to working even more closely with Shopify to deliver smarter, more connected experiences that create real value for our mutual customers.
Our two companies share the common belief that for the future of commerce to be bright, merchants must be able to maintain direct relationships with their customers. This platform partnership is a direct response to the enormous amount of time and energy that merchants currently have to spend competing to gain the attention of customers.”
Through greater integration between our two technologies, Yotpo and Shopify are working together to innovate in marketing technology and dramatically re-code the e-commerce infrastructure.
Brandon Chu, Vice President of Product Acceleration at Shopify, added, “Yotpo is a shining example of what can be achieved in Shopify’s partner and developer ecosystem. We’ve seen the team deliver incredible value to merchants and admired their tenacity and passion for building a better version of e-commerce where independent brands have relationships with their customers. Their marketing technology solutions have earned the trust of thousands of marketers, and we’re excited to invest in their growth and create even more impact, together.
“We hope that Yotpo’s story and our strategic partnership prove to our ecosystem that the impact you can have on our platform knows no bounds. As you grow, Shopify wants to build a product alliance with you, for the benefit of merchants, forever.”
Yotpo is one of the greatest success stories in the Shopify ecosystem, a community of developers and partners who build apps for over 1.7 million merchants.
Yotpo’s mission is to help merchants thoughtfully and intentionally strengthen relationships with their customers through innovative features offered by products designed for SMS marketing, loyalty, referrals, reviews, and visual UGC. Common Yotpo and Shopify customers include Steve Madden , Princess Polly , Brooklinen , ThirdLove , UNTUCKit , Chubbies , Sol de Janeiro , Alkaline Herb Shop and Parks Project.
