UK-based Azumi Limited has chosen Oracle MICROS Simphony Cloud Point-Of-Sale (POS) to upscale its restaurant management in selected locations. The award-winning restaurant group is known for its contemporary dining brands including Zuma, ROKA, ETARU, Oblix at The Shard, and INKO NITO.
With Oracle, the group will be able to unify reporting and get real-time insights into its operations to help to keep costs down and adapt to the changing needs of its customers.
“We knew it was essential to find a POS system that could unify data and reporting in locations across the U.S., Europe, the Middle East, and Asia,” said Sven Koch, CEO, Azumi Limited. “We found that MICROS Simphony POS was the only proven, scalable digital transaction platform that could meet our needs. Now we can better manage operations down to the location to ensure we are optimizing efficiency to maintain margins while giving our customers the exceptional, unforgettable dining experiences they have come to expect from our brands.”
With Oracle’s customizable reporting, Azumi now has streamlined access to business insights by restaurant location throughout the year. This allows the group to monitor the popularity of their top menu items, as well as other essential metrics, including peak dining times and total patrons. Leveraging MICROS Simphony’s open APIs, Azumi also uses SevenRoom’s table reservation system to have a more holistic view of their diners through personalized guest profiles, from reservations to ordering and loyalty.
“With Oracle, Azumi has been able to unify their global restaurant concepts and give kitchen and front of the house staff modern technology to do their jobs more efficiently,” said Mark Gausden, vice president, Oracle Food and Beverage. “Additionally, Oracle’s diverse offerings of APIs has allowed the restaurant group to continue finding opportunities to grow and retain the high level of service they have come to be known for.”


