The Indian school students are rapidly adopting and adapting to a Digital lifestyle to succeed in a global economy where the Default is Digital.
This was the clear trend established by the TCS GenY Study 2014-15, conducted by Tata Consultancy Services, an IT services, consulting and business solutions organization across 14 cities in India.
Today’s high school students lead gadget-rich lifestyles; are heavy internet users; and are active on social media channels to stay well-informed with current affairs and keep in touch with family and friends, revealed the study. There are not many variations in choices or usage patterns when it comes to gender of the student.
Ajoy Mukherjee, EVP & Head of Global HR said, “The need to be constantly aware, always connected and make informed choices is in the basic DNA of the post-millennial students. The TCS GenY Survey findings provide us with essential information to prepare ourselves to provide them with exciting career opportunities.”
The findings of TCS GenY Study 2014-15, India’s largest survey of over 12,365 high school students across 14 Indian cities, reveal that the ‘post-millennial’ population is very social by nature and over 75% spend an hour online every day.
However, today’s youngsters still consider face-to-face or in-person communication as the most preferred way of communication with friends (36%), though 46% of the respondents said they digitally stayed in touch using video chat. When it comes to Instant messaging, WhatsApp is by far the most popular instant messaging platform (58%) followed by SMS (20%). Desktops/home PC and laptops are the most popular mode of accessing the internet (55%), followed by smart phones (30%).
TCS GenY Survey 2014-15 Highlights:
Gadgets
72% own Smartphones; most preferred gadget for 4 out of 10 surveyed
Over 50% access internet through Home PCs, Laptops
Positive Outlook on Social Media though not for studies
7 of 10 say it makes them more aware of the current events and helps them keep in touch with friends and family 9 out of 10 have Facebook accounts; 52% are part of at least one community on FB 65% have Google+ accounts; 6 of 10 use WhatsApp 4 of 10 use Twitter – Sports personalities (66%), celebrities (55%) and film stars (54%) are most followed by students surveyed Social media is not considered useful for studies. Considered more useful for keeping in touch with friends and family and staying abreast with current affairs.
