Amazon Web Services (AWS) announced that Sansiri Public Company Limited, one of Thailand’s leading real estate developers, is transforming how people buy and own homes with generative artificial intelligence (Gen AI) on AWS. By deploying the county’s first large-scale Gen AI solutions in real estate, Sansiri has accelerated customer response times by 30%, increased satisfaction scores by 25%, and streamlined thousands of transactions – reshaping home ownership for Thai families.
“With AWS, we’re reimagining what it means to buy and own a home in Thailand,” said Mr. Kavin Manomaiudom, Assistant Executive Vice President – Information Technology Department, Sansiri PLC. “Generative AI allows us to serve customers with greater speed, clarity, and personalization, while giving our employees powerful tools to shape the future of Thai communities. This is just the beginning of how we’ll use the cloud to deliver better living experiences.”
Amid the continuous growth of the real estate sector, which is a high-value industry and plays a vital role in Thailand’s economic growth, Sansiri is using AWS to reinvent how it serves more than 3,000 employees and customers across 500 real estate projects.
The company’s ChatX Assistant, powered by Amazon Bedrock using Anthropic’s Claude 3.5 Haiku and Claude 4 Sonnet, acts as a digital concierge, giving staff and buyers instant access to information on financing, zoning, construction updates, and project timelines. This makes it easier for customers to navigate complex decisions and for Sansiri teams to deliver seamless experiences. For example, Sansiri’s ChatX Assistant lets buyers instantly check things like zoning rules, financing options, and construction progress for over 500 projects. This helps customers make decisions faster and reduces the workload for Sansiri’s sales and service teams.
Behind the scenes, Sansiri is streamlining operations with Gen AI in ways that directly benefit buyers. Its optical character recognition (OCR) system, built on Amazon Bedrock, now processes more than 50,000 invoices per month with over 90% accuracy, reducing document processing time by half.
This improvement has freed up employees to focus more on customer care and innovation, with teams now exploring the adoption of Agentic AI to enhance the OCR system, allowing users to set automated workflows aligned with Sansiri’s enterprise processes. In parallel, Amazon Q Developer has boosted software development productivity by 30% while reducing compute costs by 20%, ensuring Sansiri’s technology backbone runs efficiently as it scales to meet growing demand.
“Southeast Asia’s real estate industry is undergoing rapid digital transformation, and AI is at the center of that change,” said Vatsun Thirapatarapong, country manager, AWS Thailand. “Sansiri’s success shows how developers can use AWS services to streamline operations, improve customer trust, and set new benchmarks for the home buying and ownership experience.”
