Tech Mahindra, XY Retail Partner to Bolster Omnichannel Services

Tech Mahindra, a provider of digital transformation, consulting and business re-engineering services and solutions, has announced a strategic partnership with XY Retail, headquartered in New York.

The partnership will accelerate the end-to-end digital transformation journey for retailers and will help them enhance their omnichannel strategy for superior customer experience.

The partnership will combine the power of Tech Mahindra’s deep domain expertise and system integration capabilities with XY Retail’s cloud-based unified omnichannel commerce solutions to enable customers to build a seamless and personalized integration of in-person and digital experiences.

The joint offerings will empower Consumer Packaged Goods (CPG) and retail enterprises to leverage the true potential of digital technology with data-driven insights, cloud solutions and AI capabilities. It will provide the customers with meaningful data insights through cloud-based retail ERP systems, POS and mobile apps, which cover various customer touch points of a customer journey and help them build more personalized customer experiences.

Harshul Asnani, Global Head of Enterprise Technology and West Coast Business at Tech Mahindra, said, “In modern-day retailing, it is critical for brands to serve their customers across every touchpoint, from online browsing to offline store buying experience. Meeting customer expectations will be both the biggest challenge and the prime focus for successful retailers. Therefore, our partnership will enable customers to build stores of the future and provide frictionless shopping experiences across touchpoints with round-the-clock availability of commerce. Our partnership with XY Retail further empowers our alliance ecosystem of leading technology firms and disruptive startups. It is in line with our mission to deliver business transformation and connected systems for global retail markets.”

The partnership will leverage next-gen solutions to further help brands analyze various shopper trends, increase their real-time stock visibility, and enhance their sales by connecting with existing customers and acquiring new ones.

Susan Jeffers, CEO of XY Retail, said, “Our partnership with Tech Mahindra will allow us to bring our digital transformation solutions, cloud solutions, and data-driven AI capabilities to customers anywhere in the world. Tech Mahindra’s massive global presence will accelerate XY Retail’s ability to implement at scale as we roll out our offering to innovative retailers around the globe.”

The strategic partnership will further strengthen Tech Mahindra’s market position and expand its global retail portfolio to cater to the evolving and dynamic needs of its customers. The partnership also underlines the company’s focus on digital growth under the NXT.NOW™ framework, which is focused on leveraging next-generation technologies to deliver disruptive solutions today and further enable digital transformation.

XY Retail is the only headless unified commerce platform and POS built from the ground up for retail brands that want to streamline their omnichannel operations, foster meaningful customer relationships, and redefine the in-store experience for consumers and store associates.

Luxury brands worldwide have adopted XY Retail’s API-driven, mobile-first cloud platform to modernize their stores and manage their entire global retail operations – from data decisioning, stock management, and order management to hyper-personalized clienteling and merchandising experiences.

The platform also boosts commerce by enabling retailers to fulfill online orders up to 300 percent faster. XY Retail is headquartered in New York and Milan and operates in over 23 countries. The company is backed by Stage 1 Ventures and Monta Vista Capital.

ChannelDrive Bureau
ChannelDrive Bureau covers the latest developments in the space of ICT, technology, solutions and implementations and delivers content focused around solution providers, system integrators, distributors and technology partner community in India. ChannelDrive Bureau is headed by Zia Askari. He can be reached at

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