Spotlight on Channel Strategy | ChannelDrive.in
When it comes to innovative cloud offerings, Nutanix is offering organizations in India and worldwide a single platform for running apps and data across clouds and channel partners are right at the helm of its operations in India. With an aim to drive growth and empowerment, Nutanix is strengthening its partner ecosystem by recruiting specialized partners with deep industry knowledge.
Harsh Vaishnav – Head of Channels India and SAARC at Nutanix and Shrikant Shitole, CEO, iValue interact with Zia Askari from ChannelDrive.in about the company’s strategy and its future plans.
What are the key priorities for Nutanix in India?
Nutanix is a global leader in cloud software, offering organizations in India and worldwide a single platform for running apps and data across clouds. With Nutanix, organizations across the country and around the world can reduce complexity and simplify operations, freeing them to focus on their business outcomes. Building on our legacy as the pioneer of hyperconverged infrastructure, Nutanix is trusted by companies in India and worldwide to power hybrid multicloud environments consistently, simply, and cost-effectively.
How does the company look at the upcoming opportunities to drive digital transformation for enterprise community?
At Nutanix we acknowledge the vast opportunities that lie ahead in catalyzing digital transformation for the enterprise community. Its core focus centers around assisting organizations in embracing a hybrid multicloud approach, as they require a model that seamlessly support and simplifies the integration of on-premises and public cloud elements. By providing solutions that bridge the gap between these different environments, our aim is to empower enterprises to navigate the complexities of modern IT infrastructures and unlock the full potential of their digital transformation initiatives.
What kind of innovations are being driven by Nutanix in this space?
We continuously push the boundaries of hybrid multicloud, with a core focus on simplification and automation of intricate IT tasks. Our commitment lies in delivering a unified platform managing on-premises and public cloud resources seamlessly, eliminating silos and complexities. Our automation tools enable streamlined application deployment, resource scaling, and resource management, allowing businesses to dedicate resources to innovation.
We also recently launched our Nutanix GPT-in-a-Box solution which empowers customers to kickstart their AI and ML initiatives while retaining control of their data on the Nutanix Cloud Platform™. It streamlines the procurement of AI-ready infrastructure, enabling easy fine-tuning and deployment of generative pre-trained transformers, including LLMs (Large Language Models), at the edge or within their data centers.
How important is the channel community for Nutanix in India?
The channel partner ecosystem is crucial to Nutanix’s success in the Indian market. Partners play a vital role in expanding our reach, connecting us with a wider customer base, and serving a diverse range of businesses across the region. Drawing on their invaluable expertise in the local IT landscape and deep understanding of regional enterprises’ specific needs, our channel partners ensure customized solutions that align with the market’s unique requirements.
By leveraging their well-established relationships and strong industry reputations, we can accelerate the adoption of our innovative offerings, empowering more enterprises on their digital transformation journeys. Our channel network serves as an integral extension of our organization in the region, fueling our growth and amplifying our impact within the local market.
What are Nutanix’s channel plans and roadmap for India?
Our channel plans and roadmap for the region is to focus on strengthening our partner ecosystem by recruiting specialized partners with deep industry knowledge. We are investing in comprehensive training programs to equip these partners with the necessary skills to effectively promote and support Nutanix solutions, thereby enhancing their market credibility. Marketing support, including collaborative campaigns and lead generation initiatives, is provided to drive demand and sales.
Aligning our product roadmap with local market needs demonstrates Nutanix’s commitment to meeting customer requirements. Customer engagement activities, such as events and seminars, enable partners to foster strong relationships and drive satisfaction. These initiatives aim to expand Nutanix’s presence, empower our partners, and drive success in the growing regional market landscape.
iValue Reshaping Digital Landscape with Nutanix
Shrikant Shitole, CEO, iValue
How does iValue look at its relationship with Nutanix? How important is this partnership for you?
We view our partnership with Nutanix as both critical and strategically aimed at delivering value and fostering growth in the digital landscape.
This partnership is highly important for iValue as it combines Nutanix’s leading hybrid multicloud solutions with iValue’s extensive range of enterprise applications and expertise in solution service delivery.
The partnership aligns with iValue’s commitment to deliver exceptional digital solutions to its associates, enabling them to offer unparalleled digital experiences to their clients. By integrating Nutanix’s cloud solutions into its portfolio, iValue strengthens its ability to help channel partners reshape the digital landscape in India, ensuring unmatched cost efficiency and performance for their customer base.
By leveraging Nutanix’s state-of-the-art technology alongside the expertise provided by iValue, this collaboration presents opportunities to explore new avenues and contribute to advancements in India’s IT sector.
What are some of the big advantages that iValue is driving ahead with the help of this partnership?
The partnership with Nutanix empowers iValue to deliver innovative and efficient digital solutions, drive digital transformation for its customers, and strengthen its position as a leading-edge technology aggregator in the Indian market.
- Accelerated Digital Transformation: With Nutanix’s hybrid multicloud solutions, iValue can help enterprises expedite their digital transformation journeys and achieve optimal outcomes in their cloud environments, addressing the growing demand for hybrid cloud adoption in India.
- Expanded Solution Portfolio: By integrating Nutanix’s cloud software solutions into its portfolio, iValue offers a unified platform for running applications and data on-premises, in public clouds, and at the edge, enabling businesses to streamline operations, reduce complexity, and focus on achieving their desired outcomes.
- Enhanced Cost Efficiency and Performance: The partnership allows iValue’s channel partners to provide cost-efficient and high-performance solutions to their customers, leveraging Nutanix’s expertise in areas like containerized applications, edge computing, serverless computing, and Kubernetes technologies.
- Increased Market Reach: With Nutanix’s strong presence in the hybrid multicloud market and iValue’s extensive distribution network in India, this partnership positions both companies to expand their market reach and better serve the growing demand for hybrid cloud solutions in the region.
By aligning with a global leader like Nutanix, we strengthen our market leadership and differentiation; reinforcing our reputation as a trusted provider of integrated IT solutions and services. It also reaffirms our commitment to driving impactful digital transformations for our valued clientele.
