Accenture has completed its acquisition of Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
The move strengthens Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across consumer goods & services, telecoms and financial services industries and family-owned conglomerates in Southeast Asia. Financial terms of the transaction previously announced on August 8, were not disclosed.
Ranked as one of Indonesia’s top three creative and most inclusive agencies in 2021, Romp boasts strong local knowledge and expertise in brand communications, design and digital operations. It has successfully transformed brands of all sizes and across industries, including Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Grab, Google and Godrej.
The acquisition of Romp adds more than 150 people to Accenture, enhancing Accenture Song’s brand and marketing expertise and reinforces its ability to help clients embrace new frontiers such as the metaverse and become relevant, experience-led organizations.
It also strategically aligns with Accenture’s business strategy to help businesses in Indonesia capture opportunities in a post-pandemic economy that’s poised for substantial growth.
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, the company offers Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.
Accenture’s 710,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.
Accenture Song accelerates growth and value for its clients through sustained customer relevance. Its capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration.
